If you’re new here, I’m JL Van Zyverden.
I believe life is a pitch, and the first person you have to sell is yourself. I’ve sold in call centers, on doorsteps, and inside my own businesses, and I built Sell Anything to show what belief, integrity, and consistent effort can really build.
How I got here…
Mission years: First learned quotas and goal-setting while serving a mission for the Church of Jesus Christ of Latter-day Saints. Realized I loved communicating, competing, and inspiring people.
Early career: Worked as a personal trainer and discovered selling outcomes mattered more than
counting reps.
Banking: Helped small-business clients at a bank; seeing $100 k checks hit their accounts made me want to own something myself.
First business: Bought a shaved-ice dealership with my aunt, built systems, and sold it three years later for about 40 percent more than I paid.
Second venture: Partnered as a dealer in an online-marketing business; recurring revenue grew fast until I over-sold a website we couldn’t deliver and the company failed, but the relationships lasted because of honesty.
Turning point: Went back to the bank, earned a $1,300 paycheck after two weeks, and realized I was in the wrong game.
Door-to-door: Joined Vivint in 2014; from then through 2020 I never made under six figures. Learned that commission income is freedom, you control what you earn.
Lot Cop: In 2020 started selling inside a parent company; from February to December we did just shy of $1 million in sales, then doubled and tripled in the next few years.
Sell Anything is about the mindset and mechanics that built this journey, how to sell yourself before you sell your product, build trust that outlasts failure, and turn hard lessons into momentum. If you’re ready to build a belief that pays dividends in business and in life, you’ll fit right in.
Chapters
(00:00) Introduction
(03:17) Fitness Trainer to Entrepreneur
(05:07) My First Business
(09:45) Selling Door to Door
(11:04) Incredible opportunity with LVT
Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast
What happens when your dream dies, but your confidence doesn’t? In this episode of the Sell Anything Podcast, Quinn Fabrizio shares how he turned career-ending injuries and a D1 football dream into a thriving career in high-ticket fitness sales. A former Utah safety, Vivint rep, and Supra Human closer, Quinn reveals how his background in elite athletics and relentless work ethic built the foundation for his success in sales and business.
JL and Quinn dive into what it really takes to rebuild identity after failure, from being stuck in Utah’s brutal “Pit” to learning the one-call close that changed his life. They break down why pain is the most powerful motivator in sales, how to master discovery calls that convert, and the discipline behind staying consistent when deals fall through. You’ll also learn why fitness is the ultimate training ground for confidence, conviction, and sales performance. Whether you’re a rep, an athlete , or an entrepreneur, this episode delivers a framework for mental toughness, emotional intelligence, and true self-belief.
Chapters
(00:00) Introduction
(01:06) Pick One Thing & Be Great (D1 Offers Begin)
(05:55) ACL Tear Before Senior Year: Identity Check
(07:11) Mission to Minnesota & Recommitment
(11:09) Back at Utah, Living in “The Pit”
(14:19) Walking Away After 3 Seasons: Hard Call
(17:54) From Locker Room to Doors: Vivint → Solar (Vegas/Austin)
(29:33) Scottsdale Move & High-Ticket Fitness Sales
(37:35) One-Call Close: Sell the Pain, Then the Plan
What's the first step out of your personal “pit” you need to face right now? Let me know in the comments.
Connect with Quinn on:
Instagram: https://www.instagram.com/quinnfabrizio?igsh=ZXVzM3hybzJydGxi&utm_source=qr
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When your reputation is destroyed overnight, what do you do next? In this episode of Sell Anything, entrepreneur and martial-arts founder Adam Kifer shares how he rebuilt his life and business after being falsely tied to a murder investigation. Betrayal, public scrutiny, and financial collapse nearly ended everything, but instead, Adam used faith, integrity, and emotional intelligence to rebuild stronger than ever.
JL and Adam break down what it really takes to lead through crisis, why character outlasts reputation, and how silence, self-awareness, and spiritual alignment restore alignment when life falls apart. Whether you’re an entrepreneur, leader, or anyone fighting to rise again, this story is proof that true strength isn’t about hustle, it’s about who you choose to become when everything’s on the line.
Chapters
(00:00) Introduction
(03:45) Innovating Martial Arts and Youth Development
(09:10) Scaling to 100+ Studios Through Consulting
(14:32) Lessons From Franchising Done Wrong
(20:55) Crisis Hits: False Accusations and Public Scrutiny
(28:10) Internal Theft
(33:40) Reputation vs. Character: What Really Matters
(39:22) The Power of Silence and Reflection for Leaders
(45:15) Emotional Intelligence Business
(52:05) Building Values-Driven Success That Lasts
What’s the toughest challenge you’ve faced that made you stronger? Share it in the comments, I want to hear your stories
Connect with Adam on Instagram: https://www.instagram.com/adamkifer/?hl=en
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Mike Arce has scaled multiple seven-figure businesses in an industry where 81% fail in their first year. In this episode of Sell Anything, he shares how conviction, clarity, and perspective shifts turn chaos into growth. From saving gyms to coaching top founders around the world, Mike reveals the beliefs that separate struggling entrepreneurs from those who scale with confidence.
JL and Mike break down why conviction matters more than scripts, how simplifying systems creates momentum, and the four certainties behind every great sale. They explore psychology, leadership, and the mindset shifts that transform “doing it all” into building teams that win.
Chapters
(00:00) Introduction
(04:03) Why Conviction Beats Technical Skill
(06:45) Focusing on What Actually Moves the Needle
(08:00) Coaching vs. Playing
(11:08) The Power of Coaching
(16:17) Redefining Leadership
(23:56) The DMV Story
(25:15) Why Leaders Burn Out
(38:20) Parenting, Leadership & Daily Discipline at Home
(48:26) The Four Certainties of Sales
What’s one perspective shift that completely changed how you run your business or life?
Connect with Mike on:
Instagram: https://www.instagram.com/mikearcelive/
Youtube: https://www.youtube.com/@MikeArceLive
Learn More About GSD at: https://gsdcompany.com/
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In this episode of Sell Anything, sales trainer and personal development coach Sean Pollard shares his journey from addiction and brokenness to faith, sobriety, and authentic leadership. Having rebuilt his life, marriage, and career, Sean now helps men overcome their struggles and live with purpose. His story is proof that you can’t lead others until you’ve learned to lead yourself.
JL and Sean dig deep into what it really takes to rebuild: the courage to face trauma, the honesty to stop lying to yourself, and the self-love required to serve family and community. From saving his marriage to finding faith beyond religion, Sean explains how confidence is built by keeping small promises and why true leadership always starts at home. This episode is a blueprint for anyone seeking lasting success in sales, stronger relationships, and a life aligned with purpose.
Chapters
(00:00) Introduction
(04:02) Trauma, Addiction, and Losing Control
(09:18) The Turning Point: Marriage on the Line
(14:07) Choosing Sobriety and Radical Honesty
(19:30) Rebuilding Trust and Integrity Step by Step
(25:44) Self-Love as the Foundation of Leadership
(31:10) Marriage, Family, and the Work of Connection
(36:25) Walking With God Beyond Religion
(41:47) Confidence From Small Commitments
(46:59) Purpose, Service, and Living Aligned
What’s one area of your life where being more honest could change everything?
Connect with Shawn on Instagram: https://www.instagram.com/mindsetmonster
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Authentic marketing wins because people don’t buy products, they buy people. In this episode of Sell Anything, branding strategist Scotty Scheller breaks down how to sell yourself authentically so your content earns trust and your offers convert. With experience across 180+ brands (Express, Walmart, Manscaped, BYLT Basics), Scotty shows why authenticity and clarity build a brand people actually believe.
JL and Scotty unpack practical frameworks you can use today: identify the problem, present the solution, and sell it clearly. They show why testing content before spending on ads matters, how niche positioning beats trying to appeal to everyone, and how to create engagement without faking it.
Chapters
(00:00) Introduction
(03:15) Scotty’s Journey: From Athlete to Branding Consultant
(08:02) Authenticity as the Key to Trust and Connection
(13:26) The Problem–Solution–Sell Framework
(18:41) UGC vs. Polished Ads
(23:58) Targeting the Right Audience and Niche Positioning
(29:22) Integrity and Only Selling What You Believe In
(34:44) Mindset, Faith, and Overcoming Setbacks
(40:10) Building Confidence Through Small Commitments
(45:12) Final Lessons on Selling Yourself Authentically
What’s one shift you’ll make this week to make your content more authentic and useful to your ideal customer?
Connect with Scotty on
Instagram: https://www.instagram.com/scottyscheller/
Youtube: https://www.youtube.com/@ScottyScheller
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In this episode of Sell Anything, relationship coach Melissa Nanavati shares how she helps high performers build thriving, peaceful partnerships without sacrificing ambition. Drawing on her background as an author, Fortune 100 consultant, and relationship architect, Melissa combines neuroscience, biology, and lived experience to show that the same skills that drive success in business can also create love that lasts.
JL and Melissa break down how relational courage, attachment styles, and neuroscience all shape lasting connection. From the BRAVE method for tough conversations to building chemistry with dopamine, serotonin, and oxytocin, Melissa shows how couples can intentionally create excitement and stability. She debunks common myths, explains why fighting isn’t normal, and reveals why courage is the key to both confidence and connection.
Chapters
(00:00) Introduction
(04:05) From 100 First Dates to Lasting Love
(08:30) 4 Skills That Transform Partnerships
(13:45) The BRAVE Framework for Tough Conversations
(19:22) Attachment Styles
(24:10) The Neuroscience of Chemistry
(29:55) Scheduling Intimacy and Quality Time
(35:12) Debunking Myths: Honeymoon Phase, Fighting, Compatibility
(40:40) Building Confidence Through Courage and Communication
(47:18) Creating Lasting Growth in Love and Life
What’s one small act of courage that’s made a big difference in your relationship? Share it in the comments below.
Connect with Melissa on
Instagram: https://www.instagram.com/melissananavati/
YouTube: https://www.youtube.com/@PeakPerformanceLove
Learn Melissa's tools for lasting relationships
https://www.melissananavati.com/tools
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He went from bagging groceries in a small Idaho town to earning six figures in sales and leading seven-figure teams. Bridger Rogers is a young entrepreneur who proves that mastering sales isn’t just about income, it’s about building confidence, freedom, and a life of purpose.
In this episode of Sell Anything, JL and Bridger dive into the shift from scarcity to abundance, why selling yourself comes first, and how his “freedom calculator” helps define financial independence on your own terms. They also explore the role of faith, emotional mastery in marriage, and the daily disciplines that create lasting growth.
Chapters
(00:00) Introduction
(03:10) Early Mindset Shifts: Scarcity vs. Abundance
(08:25) Discovering Sales Through Personal Development
(13:42) Building Seven-Figure Teams
(18:50) Why Selling Yourself Comes First
(23:35) Daily Disciplines, and the “B5” Framework
(28:44) Emotional Mastery in Marriage and Relationships
(35:05) Defining The “Freedom Calculator”
(41:22) Sales as Leverage: Earning More Without Working More
What’s one sales skill you’ve used outside of work that made your life better? Drop it in the comments.
Connect with Bridger on
Instagram: https://www.instagram.com/bridger_rogers/
Youtube: https://www.youtube.com/@Bridger_rogers
Skool: https://www.skool.com/@bridger-rogers
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Sales isn’t manipulation, it’s service rooted in character, faith, and endurance. Few people embody this better than Remy Davenport, founder of Kings Media, a faith-driven agency that helps high-level entrepreneurs scale through personal branding and organic content. His journey, from running a faith-based apparel company to staring down $50K of debt, proves that the hardest lessons of sales often become the most valuable lessons in life.
In this episode of Sell Anything, JL and Remy break down why desperation kills deals, how to turn failure into feedback, the difference between missional and legacy founders and how technology and AI can scale meaningful impact worldwide. Whether you’re a founder, salesperson, or simply someone who wants to grow, this episode shows how sales skills translate into a playbook for life.
Chapters
(00:00) Introduction
(06:20) Moving from Pain to Possibility
(10:42) Character Over Commission: Integrity in Action
(15:30) Missional vs. Legacy Founders Explained
(21:15) Rock Bottom: $50K Debt
(33:24) Leveraging AI and Organic Content
(40:55) Failure as Feedback, Not Identity
(49:18) Balancing Faith, Family, and Entrepreneurship
What’s one lesson you’ve learned from failure that’s shaped who you are today? Share it in the comments, I’d love to hear your story.
Connect with Remy on Instagram: https://www.instagram.com/remydavenport
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Whether it’s a book, a joke, or a business pitch, the ability to capture attention and make people feel something is what drives action. Few people understand this better than Forbes Shannon, a successful stand-up comedian, bestselling ghostwriter, and Chief Storyteller at Baryon Design, who has built his career on turning stories into influence.
In this conversation with JL, Forbes reveals why every story is a sale, how comedy sharpens connection, and why intention matters more than persuasion. From performing live comedy, he shares lessons on listening beyond words, finding humor in pain, and stepping into the “main character” role in sales and life. This episode is packed with insights to help you sell authentically by telling stories that resonate.
Chapters
(00:00) Introduction
(05:39) The Power of Storytelling in Influence
(12:08) Mentorship and Democratizing Guidance
(20:00) Judge Judy Story
(24:46) Comedy, Obligation, and “Coming Correct” for Audiences
(29:38) Overcoming Brain Injury and Becoming a Writer
(33:16) The Secret of Great Writing
(41:13) Intention, Transparency, and Ethical Selling
(55:35) The Main Character Mindset in Sales and Life
What’s the most powerful story you’ve used (or heard) in sales? Share it in the comments, I’d love to read them.
Connect with Forbes on
Instagram: https://www.instagram.com/forbesfivehundo/
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ADHD isn’t just about distraction, it can also drive hyperfocus, risk-taking, and reinvention. In this episode, JL sits down with ADHD coach Jheri South, who shares her journey as a neurodivergent parent and professional, working with experts like Dr. William Dodson and guiding others to better understand their own brains.
They dive into why so many adults get missed, how medication can help or harm, and the framework that unlocks focus for ADHD minds. From rejection sensitivity to time blindness, stimulant culture in sales, and the surprising strengths ADHD brings to entrepreneurs, this conversation reframes ADHD as more than a diagnosis, it’s a playbook for success when managed the right way.
Chapters
(00:00) Introduction
(02:05) What Neurodivergence Really Means
(07:10) Why Adults Get Missed in ADHD Diagnosis
(12:45) JL’s ADHD Story & Early Medication Experiences
(18:30) Medication Myths, Risks, and Misuse in Sales
(25:50) The NICUP Framework for ADHD Focus
(34:40) Rejection Sensitivity & Emotional Regulation
(42:15) Time Blindness, Procrastination, and Productivity
(50:05) The Entrepreneurial Strengths of ADHD
(57:20) Final Advice: Turning ADHD Into a Superpower
Do you see ADHD as more of a struggle or a superpower in your life? Share your thoughts in the comments below.
Connect with Jheri on
Instagram: https://www.instagram.com/msjherisouth/
YouTube: https://www.youtube.com/@JheriSouth
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The way you picture yourself in the future could be the single biggest factor in how much you sell right now. In this episode of Sell Anything, JL sits down with Ken Adams, a high-level mental programmer who uses NLP to help sales professionals and entrepreneurs rewire their subconscious for peak performance. From years in linguistics and behavioral research to transforming clients through UPGRD methods, Ken has built a reputation for turning mental roadblocks into sales breakthroughs.
Together, they explore the direct connection between your future self-image and current sales results, the science of how observation shapes reality, and why most salespeople are unknowingly trapped in “success-burnout” loops. Ken shares how to lower performance anxiety, break sabotaging patterns, and install the mindset of a top closer , so you can sell from confidence instead of fear. This is practical, science-backed sales psychology that can change the way you win business forever.
Chapters
(00:00) Introduction
(02:22) Ken’s Journey From Linguistics to Mental Programming
(08:56) Why Motivation Beats Capability in Sales Performance
(10:47) The Affective Filter: Lowering Anxiety to Sell Better
(16:25) Sales as a New Language, And How to Learn It Faster
(18:24) The Emotion Transfer That Makes Sales “Feel Right”
(24:58) Changing the Facts in Your Mind to Change Results
(34:43) The Success-Burnout Loop That Sabotages Closers
(38:34) Collapsing Time: Bringing Your Future Sales Self to Now
(44:41) How to Be Fully Sold on Yourself
Take the Loop Quiz: https://loop.upgrd.com/
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Connect With Ken on Instagram: https://www.instagram.com/kenny_c_adams
Could your ability to close more deals have less to do with your pitch, and everything to do with who you know you truly are? In this episode of Sell Anything, JL sits down with Kelsey Edwards, an actress, singer-songwriter, and creative coach who has helped 1000’s of creators build magnetic personal brands. With over 20 years in the industry and a deep understanding of mindset, Kelsey shares how fear, identity, and subconscious beliefs quietly shape how we show up, and how well we sell.
Together, they cover the link between self-perception and sales performance, why creators and closers alike fear visibility, and how nervous system regulation can directly influence becoming a brand that stands out. Whether you’re in sales, coaching, content, or leadership, this is the mindset shift that can generate a more fulfilling sense of success.
Chapters
(00:00) Introduction
(06:11) Owning Your Multi-Hyphenate Identity
(12:27) Kelsey's Personal Narrative(Fear of Being Seen)
(17:04) The Power Of Failing Publicly And Rewriting Your Story
(22:48) Reprogramming Identity Through Nervous System Work
(26:04) Sales, Judgment, and Building Confidence On Camera
(30:10) Planting Your Flag: Handling Hate And Standing In Truth
(36:27) Universal Truths, Perception, And Authentic Sales Strategy
(42:32) Why The Most Authentic Brand Always Wins
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Connect With Kelsey
On Instagram: https://www.instagram.com/kelseymarieedwards/
On youtube: https://www.youtube.com/@KelseyEdwards/featured
Would you really be willing to leave your job and take a massive risk to start something of your own? In this episode of Sell Anything, JL sits down with Joseph Durfey, a former sales executive who walked away from a secure corporate role to open one of the first Crumbl franchises in Texas. Joe shares the sacrifices he made, like selling his house to fund the dream, and the strategic mindset he used to protect his downside while giving his family a shot at something bigger.
This isn’t just one success story. It’s a look at how franchising can offer a practical path to ownership without starting from scratch. Joe breaks down how to weigh risk, align your strengths with the right opportunity, and move forward when certainty isn’t guaranteed.
Chapters
(00:00) Introduction
(05:58) Why The 9-to-5 Stopped Making Sense
(14:42) Cold Calling A New Industry And Landing A Massive Deal
(18:32) Fragile Success: Why It Still Feels Risky
(23:57) Siberian Sales Origin Story
(30:16) How Hunting In Africa Ties To Entrepreneurship
(40:11) How Hunting Mirrors High-Stakes Sales
(43:15) Number 1 Lesson For Leaving The 9-5
(47:24) Why Entrepreneurship Might Not Be For Everyone
Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast
When Moose Bingham tore his knee, it ended his football career, but this horrible injury caused him to pivot to an even more fulfilling path. In this episode of Sell Anything, JL explores how that moment helped Moose build War Room, a CRM that now supports recruiting operations at over 40 top college football programs. Moose explains how recruiting isn’t that different from sales, it’s about knowing who you're talking to, what they value, and whether or not they’re the right fit.
This episode isn’t about flashy tactics or pressure-heavy closes. It’s about staying grounded in what matters; how trust multiplies revenue, how clarity transforms a cold prospect into a lifelong client, and understanding that the best opportunities often come after things don’t go as planned.
Chapters
(00:00) Introduction
(06:45) The Founding Of War Room: Vision-Driven Sales
(14:55) Selling With The Honor Code As A Strategic Advantage
(21:52) What College Teams Teach Us About Leadership
(29:00) How Setbacks Build Sales Skills That Stick
(37:47) Why Are Football And Sales the Same Thing
(46:49) The “Top 10 Rule” That Drives Every Sales Win
(53:30) Self-Belief: The Foundation Of Every Close
(57:48) Set Goals That Align With Who You Are
Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast
Most sales fall apart because the conversation skips the steps that build real trust. In this solo episode of Sell Anything, JL Van Zyverden breaks down the “Pit to Peak” method, a simple, powerful framework built on empathy, clarity, and confidence. Learn how to help your prospect uncover their pain (the Pit), visualize their desired outcome (the Peak), trust your solution (the Path), and feel invited into action (the Pitch). JL explains why emotional connection always beats clever scripts, how to pitch without ever pushing, and why belief in yourself is the foundation of every close. No matter your product or service, this episode will give you the psychological edge to sell anything with integrity.
Chapters:
(00:00) Introduction
(03:18) Using Sensory Questions to Build Emotional Rapport
(04:49) Selling Through Vision
(06:13) The Bridge Between Problem and Solution
(08:18) The Pitch: Invitation, Not Obligation
(12:22) Why You Must Be Sold on Yourself
Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast
The biggest threat to your success isn’t a bad plan, it's hesitation. In this episode of Sell Anything, JL Van Zyverden sits down with serial entrepreneur and former door-to-door sales leader Jonny Johnson to unpack what really drives long-term success in sales, business, and life. It’s not charisma. It’s not capital. It’s commitment. From the power of emotional intelligence to scaling a 7-figure apparel company without a single salesperson or marketing dollar, this conversation is a no-fluff blueprint on how to create urgency, deliver consistently, and build trust that scales.
Jonny Johnson brings the raw, real-world experience of someone who’s knocked thousands of doors, failed publicly, bootstrapped from a cluttered basement, and still found a way to win. He shares how reading people at the door taught him everything about persuasion and overdelivering after the sale. Whether you're in sales, starting a side hustle, or scaling a brand, Jonny’s mindset, stories, and “do what you say, even when it sucks” philosophy will help you trade perfectionism for action, fear for faith, and ideas for results
Chapters:
(00:00) Introduction
(01:55) Entrepreneurship And The Desire For Freedom
(08:29) The Truth About Commitment (And Why Most Quit Early)
(12:40) From Failing Landscaper To Sales Leader
(20:30) Growing A Company With $0 In Marketing
(25:13) Incorporating Family Into Business
(32:13) The Power Of Overdelivering
(36:53) The Key To Success Is Getting Started
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Struggling to close consistently? It’s not your pitch, or product; It’s your energy. In this episode of Sell Anything, JL and Kevin Trost (founder and president of Amenify, an AI-driven platform transforming home service sales) uncover what really drives elite performance in sales and entrepreneurship. It’s not just about overcoming objections, it’s about creating urgency with authentic energy, building credibility through integrity, and mastering the art of emotional influence.
Together they break down the psychology behind how to create credibility even on day one, and why the "one more" mindset is the ultimate separator in sales. From his door-to-door roots to today’s scalable systems, Kevin proves that belief, not scripts, closes deals. If you’ve ever felt stuck between what you know you can do and what you're actually producing, this episode bridges that gap. You'll leave with clarity, conviction, and the frameworks to stop chasing and start closing.
Chapters
(00:00) Introduction
(02:08) Door-to-Door Sales: The Ultimate Growth Accelerator
(05:42) Turn Adversity Into Fuel: Rewriting Your Story
(08:47) Leadership Without the Title: Influence Starts Inside
(15:53) Credibility + Urgency = Sales
(20:10) The #1 Way to Create Urgency Without Pressure
(24:16) How to Build Instant Credibility as a New Salesperson
(27:52) Why Integrity Is the Foundation of Persuasion
(32:46) One More Door: The Mindset Behind High Performers
(40:58) Sales Story: How a Zero-Sale Day Became a Defining Win
Connect with JL on Instagram: https://www.instagram.com/sellanythingpodcast
Surprisingly, Sales isn’t just about closing deals, it’s about how you lead,encourage, and build the Team around you. This episode explores how to overcome the stigma around selling by reframing it as a path to leadership and growth. It breaks down how to turn ego into productive drive, lead through influence rather than title, and build a sales culture that performs without constant oversight. You’ll learn how to handle top performers who hurt team morale, remove the victim mindset that slows down momentum, and create a culture where recognition is earned, not assumed.
JL sits down with Kevin Trost, founder and president of Amenify, an AI-driven platform optimizing appointment booking and follow-up in the home services industry. From door-to-door beginnings to leading national sales teams, Kevin explains why the key to persuasion isn’t just tactics,it’s energy, authenticity, and the courage to reframe how you see yourself. Whether you're a founder, team lead, or individual producer, this episode delivers tactical clarity for anyone ready to scale with intent and lead without apology.
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Learn how to increase sales without burning cash. In this episode of the Sell Anything Podcast, JL van Zyverden sits down with Jeremy Brockbank, CEO of Volcanic Retail, to reveal sales strategies that actually work in today’s fragmented market. They break down the difference between revenue and real profit, explain how to close big retail deals, and unpack the buyer psychology that drives results. Whether you're pitching big-box stores like Costco, scaling a B2B sales team, or launching your own product, this episode delivers tactical insights you won’t get from business school or generic advice.
With over 500 successful retail brand partnerships under his belt, Jeremy Brockbank brings real-world experience from leading Ant Hill Retail to over 100 straight months of profitability and building Volcanic Retail into a predictive selling platform used by top brands. From Shark Tank-backed startups to corporate buyers, he shares how to win trust, leverage ecosystems, and use data to drive smart, profitable growth. This is an unfiltered, practical breakdown of how to sell, persuade, and scale in today’s economy.
Chapters
(00:00) Introduction
(03:42) What business school won’t teach you
(08:19) Retail is fragmented - here is how to win
(13:07) Learning through unpaid failure
(17:55) Costco margins decoded
(22:40) Stop competing with everyone
(27:18) Build ecosystems, not pipelines
(33:44) How podcasting builds trust
(39:52) Volcanic Retail’s AI-powered sales engine
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Keep up with Jeremy on Instagram https://www.instagram.com/jeremyosmondbrockbank