
If you’re new here, I’m JL Van Zyverden.
I believe life is a pitch, and the first person you have to sell is yourself. I’ve sold in call centers, on doorsteps, and inside my own businesses, and I built Sell Anything to show what belief, integrity, and consistent effort can really build.
How I got here…
Mission years: First learned quotas and goal-setting while serving a mission for the Church of Jesus Christ of Latter-day Saints. Realized I loved communicating, competing, and inspiring people.
Early career: Worked as a personal trainer and discovered selling outcomes mattered more than
counting reps.
Banking: Helped small-business clients at a bank; seeing $100 k checks hit their accounts made me want to own something myself.
First business: Bought a shaved-ice dealership with my aunt, built systems, and sold it three years later for about 40 percent more than I paid.
Second venture: Partnered as a dealer in an online-marketing business; recurring revenue grew fast until I over-sold a website we couldn’t deliver and the company failed, but the relationships lasted because of honesty.
Turning point: Went back to the bank, earned a $1,300 paycheck after two weeks, and realized I was in the wrong game.
Door-to-door: Joined Vivint in 2014; from then through 2020 I never made under six figures. Learned that commission income is freedom, you control what you earn.
Lot Cop: In 2020 started selling inside a parent company; from February to December we did just shy of $1 million in sales, then doubled and tripled in the next few years.
Sell Anything is about the mindset and mechanics that built this journey, how to sell yourself before you sell your product, build trust that outlasts failure, and turn hard lessons into momentum. If you’re ready to build a belief that pays dividends in business and in life, you’ll fit right in.
Chapters
(00:00) Introduction
(03:17) Fitness Trainer to Entrepreneur
(05:07) My First Business
(09:45) Selling Door to Door
(11:04) Incredible opportunity with LVT
Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast