The way you picture yourself in the future could be the single biggest factor in how much you sell right now. In this episode of Sell Anything, JL sits down with Ken Adams, a high-level mental programmer who uses NLP to help sales professionals and entrepreneurs rewire their subconscious for peak performance. From years in linguistics and behavioral research to transforming clients through UPGRD methods, Ken has built a reputation for turning mental roadblocks into sales breakthroughs.

Together, they explore the direct connection between your future self-image and current sales results, the science of how observation shapes reality, and why most salespeople are unknowingly trapped in “success-burnout” loops. Ken shares how to lower performance anxiety, break sabotaging patterns, and install the mindset of a top closer , so you can sell from confidence instead of fear. This is practical, science-backed sales psychology that can change the way you win business forever.

Chapters

(00:00) Introduction

(02:22) Ken’s Journey From Linguistics to Mental Programming

(08:56) Why Motivation Beats Capability in Sales Performance

(10:47) The Affective Filter: Lowering Anxiety to Sell Better

(16:25) Sales as a New Language, And How to Learn It Faster

(18:24) The Emotion Transfer That Makes Sales “Feel Right”

(24:58) Changing the Facts in Your Mind to Change Results

(34:43) The Success-Burnout Loop That Sabotages Closers

(38:34) Collapsing Time: Bringing Your Future Sales Self to Now

(44:41) How to Be Fully Sold on Yourself

Take the Loop Quiz: https://loop.upgrd.com/

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect With Ken on Instagram: https://www.instagram.com/kenny_c_adams