#35: Why Conviction Sells More Than Any Script With Mike Arce

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Sell Anything

JL Van Zyverden

39 episodes

6 days ago

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.

Business

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#35: Why Conviction Sells More Than Any Script With Mike Arce

Sell Anything

54 minutes 21 seconds

1 month ago

#35: Why Conviction Sells More Than Any Script With Mike Arce

Mike Arce has scaled multiple seven-figure businesses in an industry where 81% fail in their first year. In this episode of Sell Anything, he shares how conviction, clarity, and perspective shifts turn chaos into growth. From saving gyms to coaching top founders around the world, Mike reveals the beliefs that separate struggling entrepreneurs from those who scale with confidence.

JL and Mike break down why conviction matters more than scripts, how simplifying systems creates momentum, and the four certainties behind every great sale. They explore psychology, leadership, and the mindset shifts that transform “doing it all” into building teams that win.

Chapters

(00:00) Introduction

(04:03) Why Conviction Beats Technical Skill

(06:45) Focusing on What Actually Moves the Needle

(08:00) Coaching vs. Playing

(11:08) The Power of Coaching

(16:17) Redefining Leadership

(23:56) The DMV Story

(25:15) Why Leaders Burn Out

(38:20) Parenting, Leadership & Daily Discipline at Home

(48:26) The Four Certainties of Sales

What’s one perspective shift that completely changed how you run your business or life?

Connect with Mike on:

Instagram: https://www.instagram.com/mikearcelive/

Youtube: https://www.youtube.com/@MikeArceLive

Learn More About GSD at: https://gsdcompany.com/

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Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast