When Moose Bingham tore his knee, it ended his football career, but this horrible injury caused him to pivot to an even more fulfilling path. In this episode of Sell Anything, JL explores how that moment helped Moose build War Room, a CRM that now supports recruiting operations at over 40 top college football programs. Moose explains how recruiting isn’t that different from sales, it’s about knowing who you're talking to, what they value, and whether or not they’re the right fit.
This episode isn’t about flashy tactics or pressure-heavy closes. It’s about staying grounded in what matters; how trust multiplies revenue, how clarity transforms a cold prospect into a lifelong client, and understanding that the best opportunities often come after things don’t go as planned.
Chapters
(00:00) Introduction
(06:45) The Founding Of War Room: Vision-Driven Sales
(14:55) Selling With The Honor Code As A Strategic Advantage
(21:52) What College Teams Teach Us About Leadership
(29:00) How Setbacks Build Sales Skills That Stick
(37:47) Why Are Football And Sales the Same Thing
(46:49) The “Top 10 Rule” That Drives Every Sales Win
(53:30) Self-Belief: The Foundation Of Every Close
(57:48) Set Goals That Align With Who You Are
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