#25: Building A Business By Betting On Yourself With Joseph Durfey

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Sell Anything

JL Van Zyverden

39 episodes

6 days ago

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.

Business

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#25: Building A Business By Betting On Yourself With Joseph Durfey

Sell Anything

52 minutes 32 seconds

3 months ago

#25: Building A Business By Betting On Yourself With Joseph Durfey

Would you really be willing to leave your job and take a massive risk to start something of your own? In this episode of Sell Anything, JL sits down with Joseph Durfey, a former sales executive who walked away from a secure corporate role to open one of the first Crumbl franchises in Texas. Joe shares the sacrifices he made, like selling his house to fund the dream, and the strategic mindset he used to protect his downside while giving his family a shot at something bigger.

This isn’t just one success story. It’s a look at how franchising can offer a practical path to ownership without starting from scratch. Joe breaks down how to weigh risk, align your strengths with the right opportunity, and move forward when certainty isn’t guaranteed.

Chapters

(00:00) Introduction

(05:58) Why The 9-to-5 Stopped Making Sense

(14:42) Cold Calling A New Industry And Landing A Massive Deal

(18:32) Fragile Success: Why It Still Feels Risky

(23:57) Siberian Sales Origin Story

(30:16) How Hunting In Africa Ties To Entrepreneurship

(40:11) How Hunting Mirrors High-Stakes Sales

(43:15) Number 1 Lesson For Leaving The 9-5

(47:24) Why Entrepreneurship Might Not Be For Everyone

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast