#33: Building Brand Trust That Converts With Scotty Scheller

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Sell Anything

JL Van Zyverden

39 episodes

6 days ago

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.

Business

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All content for Sell Anything is the property of JL Van Zyverden and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

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#33: Building Brand Trust That Converts With Scotty Scheller

Sell Anything

46 minutes 33 seconds

1 month ago

#33: Building Brand Trust That Converts With Scotty Scheller

Authentic marketing wins because people don’t buy products, they buy people. In this episode of Sell Anything, branding strategist Scotty Scheller breaks down how to sell yourself authentically so your content earns trust and your offers convert. With experience across 180+ brands (Express, Walmart, Manscaped, BYLT Basics), Scotty shows why authenticity and clarity build a brand people actually believe.

JL and Scotty unpack practical frameworks you can use today: identify the problem, present the solution, and sell it clearly. They show why testing content before spending on ads matters, how niche positioning beats trying to appeal to everyone, and how to create engagement without faking it.

Chapters

(00:00) Introduction

(03:15) Scotty’s Journey: From Athlete to Branding Consultant

(08:02) Authenticity as the Key to Trust and Connection

(13:26) The Problem–Solution–Sell Framework

(18:41) UGC vs. Polished Ads

(23:58) Targeting the Right Audience and Niche Positioning

(29:22) Integrity and Only Selling What You Believe In

(34:44) Mindset, Faith, and Overcoming Setbacks

(40:10) Building Confidence Through Small Commitments

(45:12) Final Lessons on Selling Yourself Authentically

What’s one shift you’ll make this week to make your content more authentic and useful to your ideal customer?

Connect with Scotty on

Instagram: https://www.instagram.com/scottyscheller/

Youtube: https://www.youtube.com/@ScottyScheller

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Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast