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Sell Anything
JL Van Zyverden
39 episodes
6 days ago
Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.
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Business
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All content for Sell Anything is the property of JL Van Zyverden and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.
Show more...
Business
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#20: Why Culture, Ego, and Urgency Define Business Success with Kevin Trost
Sell Anything
49 minutes 11 seconds
4 months ago
#20: Why Culture, Ego, and Urgency Define Business Success with Kevin Trost

Surprisingly, Sales isn’t just about closing deals, it’s about how you lead,encourage, and build the Team around you. This episode explores how to overcome the stigma around selling by reframing it as a path to leadership and growth. It breaks down how to turn ego into productive drive, lead through influence rather than title, and build a sales culture that performs without constant oversight. You’ll learn how to handle top performers who hurt team morale, remove the victim mindset that slows down momentum, and create a culture where recognition is earned, not assumed. 

JL sits down with Kevin Trost, founder and president of Amenify, an AI-driven platform optimizing appointment booking and follow-up in the home services industry. From door-to-door beginnings to leading national sales teams, Kevin explains why the key to persuasion isn’t just tactics,it’s energy, authenticity, and the courage to reframe how you see yourself. Whether you're a founder, team lead, or individual producer, this episode delivers tactical clarity for anyone ready to scale with intent and lead without apology.

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Connect the JL on Instagram: ⁠https://www.instagram.com/sellanythingpodcast

Sell Anything
Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.