#22: From Door-to-Door To 7-Figure Apparel Sales With Johnny Johnson

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Sell Anything

JL Van Zyverden

39 episodes

6 days ago

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.

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#22: From Door-to-Door To 7-Figure Apparel Sales With Johnny Johnson

Sell Anything

42 minutes 48 seconds

4 months ago

#22: From Door-to-Door To 7-Figure Apparel Sales With Johnny Johnson

The biggest threat to your success isn’t a bad plan, it's hesitation. In this episode of Sell Anything, JL Van Zyverden sits down with serial entrepreneur and former door-to-door sales leader Jonny Johnson to unpack what really drives long-term success in sales, business, and life. It’s not charisma. It’s not capital. It’s commitment. From the power of emotional intelligence to scaling a 7-figure apparel company without a single salesperson or marketing dollar, this conversation is a no-fluff blueprint on how to create urgency, deliver consistently, and build trust that scales.

Jonny Johnson brings the raw, real-world experience of someone who’s knocked thousands of doors, failed publicly, bootstrapped from a cluttered basement, and still found a way to win. He shares how reading people at the door taught him everything about persuasion and overdelivering after the sale. Whether you're in sales, starting a side hustle, or scaling a brand, Jonny’s mindset, stories, and “do what you say, even when it sucks” philosophy will help you trade perfectionism for action, fear for faith, and ideas for results

Chapters:

(00:00) Introduction

(01:55) Entrepreneurship And The Desire For Freedom

(08:29) The Truth About Commitment (And Why Most Quit Early)

(12:40) From Failing Landscaper To Sales Leader

(20:30) Growing A Company With $0 In Marketing

(25:13) Incorporating Family Into Business

(32:13) The Power Of Overdelivering

(36:53) The Key To Success Is Getting Started

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