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Sell Anything
JL Van Zyverden
39 episodes
6 days ago
Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.
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Business
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All content for Sell Anything is the property of JL Van Zyverden and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.
Show more...
Business
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#36: Overcoming False Accusations and Public Scrutiny With Adam Kifer
Sell Anything
59 minutes 22 seconds
3 weeks ago
#36: Overcoming False Accusations and Public Scrutiny With Adam Kifer

When your reputation is destroyed overnight, what do you do next? In this episode of Sell Anything, entrepreneur and martial-arts founder Adam Kifer shares how he rebuilt his life and business after being falsely tied to a murder investigation. Betrayal, public scrutiny, and financial collapse nearly ended everything, but instead, Adam used faith, integrity, and emotional intelligence to rebuild stronger than ever.


JL and Adam break down what it really takes to lead through crisis, why character outlasts reputation, and how silence, self-awareness, and spiritual alignment restore alignment when life falls apart. Whether you’re an entrepreneur, leader, or anyone fighting to rise again, this story is proof that true strength isn’t about hustle, it’s about who you choose to become when everything’s on the line.


Chapters

(00:00) Introduction

(03:45) Innovating Martial Arts and Youth Development

(09:10) Scaling to 100+ Studios Through Consulting

(14:32) Lessons From Franchising Done Wrong

(20:55) Crisis Hits: False Accusations and Public Scrutiny

(28:10) Internal Theft

(33:40) Reputation vs. Character: What Really Matters

(39:22) The Power of Silence and Reflection for Leaders

(45:15) Emotional Intelligence Business

(52:05) Building Values-Driven Success That Lasts


What’s the toughest challenge you’ve faced that made you stronger? Share it in the comments, I want to hear your stories


Connect with Adam on Instagram: https://www.instagram.com/adamkifer/?hl=en


Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Sell Anything
Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.