#19: Buyer psychology, B2B sales, and scaling with Jeremy Brockbank

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Sell Anything

JL Van Zyverden

39 episodes

6 days ago

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.

Business

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#19: Buyer psychology, B2B sales, and scaling with Jeremy Brockbank

Sell Anything

42 minutes 53 seconds

5 months ago

#19: Buyer psychology, B2B sales, and scaling with Jeremy Brockbank

Learn how to increase sales without burning cash. In this episode of the Sell Anything Podcast, JL van Zyverden sits down with Jeremy Brockbank, CEO of Volcanic Retail, to reveal sales strategies that actually work in today’s fragmented market. They break down the difference between revenue and real profit, explain how to close big retail deals, and unpack the buyer psychology that drives results. Whether you're pitching big-box stores like Costco, scaling a B2B sales team, or launching your own product, this episode delivers tactical insights you won’t get from business school or generic advice.

With over 500 successful retail brand partnerships under his belt, Jeremy Brockbank brings real-world experience from leading Ant Hill Retail to over 100 straight months of profitability and building Volcanic Retail into a predictive selling platform used by top brands. From Shark Tank-backed startups to corporate buyers, he shares how to win trust, leverage ecosystems, and use data to drive smart, profitable growth. This is an unfiltered, practical breakdown of how to sell, persuade, and scale in today’s economy.

Chapters

(00:00) Introduction

(03:42) What business school won’t teach you

(08:19) Retail is fragmented - here is how to win

(13:07) Learning through unpaid failure

(17:55) Costco margins decoded

(22:40) Stop competing with everyone

(27:18) Build ecosystems, not pipelines

(33:44) How podcasting builds trust

(39:52) Volcanic Retail’s AI-powered sales engine

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Connect the JL on Instagram: https://www.instagram.com/sellanythingpodcast

Keep up with Jeremy on Instagram https://www.instagram.com/jeremyosmondbrockbank