Most sales fall apart because the conversation skips the steps that build real trust. In this solo episode of Sell Anything, JL Van Zyverden breaks down the “Pit to Peak” method, a simple, powerful framework built on empathy, clarity, and confidence. Learn how to help your prospect uncover their pain (the Pit), visualize their desired outcome (the Peak), trust your solution (the Path), and feel invited into action (the Pitch). JL explains why emotional connection always beats clever scripts, how to pitch without ever pushing, and why belief in yourself is the foundation of every close. No matter your product or service, this episode will give you the psychological edge to sell anything with integrity.

Chapters:

(00:00) Introduction

(03:18) Using Sensory Questions to Build Emotional Rapport

(04:49) Selling Through Vision

(06:13) The Bridge Between Problem and Solution

(08:18) The Pitch: Invitation, Not Obligation

(12:22) Why You Must Be Sold on Yourself

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