#26: Building a Personal Brand That Sells With Kelsey Edwards

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Sell Anything

JL Van Zyverden

39 episodes

6 days ago

Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.

Business

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#26: Building a Personal Brand That Sells With Kelsey Edwards

Sell Anything

45 minutes 15 seconds

3 months ago

#26: Building a Personal Brand That Sells With Kelsey Edwards

Could your ability to close more deals have less to do with your pitch, and everything to do with who you know you truly are? In this episode of Sell Anything, JL sits down with Kelsey Edwards, an actress, singer-songwriter, and creative coach who has helped 1000’s of creators build magnetic personal brands. With over 20 years in the industry and a deep understanding of mindset, Kelsey shares how fear, identity, and subconscious beliefs quietly shape how we show up, and how well we sell.

Together, they cover the link between self-perception and sales performance, why creators and closers alike fear visibility, and how nervous system regulation can directly influence becoming a brand that stands out. Whether you’re in sales, coaching, content, or leadership, this is the mindset shift that can generate a more fulfilling sense of success.

Chapters

(00:00) Introduction

(06:11) Owning Your Multi-Hyphenate Identity

(12:27) Kelsey's Personal Narrative(Fear of Being Seen)

(17:04) The Power Of Failing Publicly And Rewriting Your Story

(22:48) Reprogramming Identity Through Nervous System Work

(26:04) Sales, Judgment, and Building Confidence On Camera

(30:10) Planting Your Flag: Handling Hate And Standing In Truth

(36:27) Universal Truths, Perception, And Authentic Sales Strategy

(42:32) Why The Most Authentic Brand Always Wins

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect With Kelsey

On Instagram: https://www.instagram.com/kelseymarieedwards/

On youtube: https://www.youtube.com/@KelseyEdwards/featured