Your brand needs to evolve. But what if you lose the customers who got you here?
Customer experience leader Melissa Eaton and five-time CMO Amy Heidersbach have both guided businesses through repositioning without alienating loyal customers.
Amy led marketing at PayPal and Visa, scaling a business unit to $1.2 billion. Melissa solves complex business problems by seeing patterns others miss.
Most companies treat repositioning like a marketing project. New logo, new tagline, done. But your marketing team can't fix what's broken in operations. Your sales team can't sell a story your product team hasn't bought into.
This episode covers:
This one is perfect for business owners ready to evolve without losing what's working.
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Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
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06:06 Repositioning Without Losing Customers
10:35 Common Mistakes in Rebranding
32:02 Engaging Customers in the Rebranding Process
43:25 Understanding Core Customers and Personas
46:59 Localized Marketing Strategies Across Borders
54:55 Measuring Success in Repositioning Efforts
59:26 How Digital Transformation affects Brands
01:04:34 Recognizing and Addressing Repositioning Failures
01:10:29 The Limits of Branding in Solving Business Issues
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5 episodes to binge on:
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Reach out to guest speakers:Amy Heidersbach:
Melissa Eaton:LinkedIn | We Fixed It You're Welcome Podcast
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
When your team tells different stories about your business, customers notice.
PR strategist Gloria Chou had a team of seven plus a CMO who couldn't grow her account because everyone was following marketing templates instead of sharing what the business actually stood for.
After letting go of the CMO and taking back control, Gloria discovered the difference between values-based messaging and template marketing. Her assistant went from wanting to quit to being fully engaged. Her business became three times more profitable.
This episode covers:
- Aligning teams around mission instead of just metrics
- Why your team needs to know what you reject, not just what you value
- Building psychological safety that attracts ideal customers
- Moving from "clenched butt cheeks" marketing to authentic positioning
- Creating content that stands for something beyond industry best practices
Hosted by Beatrice Gutknecht with PR strategist Gloria Chou, founder of Gloria Chou PR and host of Small Business PR podcast.
For business owners whose teams are telling different versions of their story.
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Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
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02:21 Business Evolution and the Impact of AI
04:21 Personalized Solutions and Changing Consumer Behavior
04:55 Values and Psychological Resonance in Marketing
15:48 Navigating Business Challenges and Personal Growth
20:12 Simplifying PR for Accessibility
22:08 Values-Driven Hiring
24:13 Personal Growth and Business Evolution
5 episodes to binge on:
Reach out to guest speaker:
Gloria Chou:
Instagram | Gloria Chou PR - Masterclass
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
Most business owners think they'll just clean things up when they're ready to sell.
Well, as great as that would be, it doesn’t work that way.
In this episode of The Art of Positioning, M&A attorney Alexandria Seydel and financial advisor Allie Beckmann join Beatrice to break down why 75% of businesses that go to market never actually sell.
And it's not market conditions, it's deal killers hiding in plain sight.
We cover:
Tune in to get a grip on positioning your business as the apple in the eyes of investors and customers alike.
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Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
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04:52 Increasing Market Value: Key Considerations
06:48 Brand Valuation and Rebranding Pitfalls
08:03 Exit Readiness and Strategic Planning
14:17 Customer Concentration and Operational Systems
15:19 Personal and Business Financial Planning
18:06 Mindset and Emotional Preparation for Exit
31:33 Nitty-Gritty Actions for a Successful Exit
39:51 Optimizing Business Operations
43:12 Legal and Financial Deal Killers
45:38 Owner Dependence and Succession Planning
50:23 Incentivizing Key Employees
53:53 Brand Strength and Reputation
01:03:32 Attracting Investors and Buyers
5 episodes to binge on:
Reach out to guest speakers:
Alexandria Seydel:
Allie Beckmann:
LinkedIn | Get Liberated Financial
Disclaimer: All content is for education and information purposes only. It is not intended to provide any tax or legal advice or provide the basis for any financial decisions. Nor is it intended to be a projection of current or future performance or indication of future results. Advisory services are offered by Liberated Financial, an Investment Advisor in the State of Colorado and other jurisdictions in which it may conduct business.
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
Marketing. It’s not about you.
Nope, no buts. It’s not.
As co-host of Blame it on Marketing Emma Davies says: “Marketing's not about vibes. Marketing is art and science. So if they're not asking for data and they're just talking.”
Between multi-business founders and hosts Emma Davies and Ruta Sudamantantaite, and Beatrice - this episode gets spicy and brutally honest on what effective marketing and brand dynamics should look like and how best to leverage each.
Expect:
- Mistakes business owners make around marketing
- When marketing campaigns destroy brands
- Pitfalls of overhauling your brand
- How to stay true to your audience
- Getting your whole business in on brand values.
Want to ensure your marketing is on top of their game?
This chat is for you.
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Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
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05:05 Marketing vs. Branding: Defining roles
20:28 Red flags in branding and marketing
32:53 Common mistakes by business owners
36:07 Avoiding dictatorship in business
38:34 Effective rebranding strategies
42:51 Balancing workload during business shifts
49:21 Practical documentation for branding
52:38 Integrating brand and marketing teams
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5 episodes to binge on:
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Reach out to guest speakers:
Emma Davies:
LinkedIn | Advocitude | Thesmia.ai | | Blame it on Marketing Podcast
Guta Sudamantantaite:
LinkedIn | Lava Metrics | Blame it on Marketing Podcast
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
Your brand is one viral moment away from disaster.
Crisis management expert Oliver Aust and legal expert Gordon Firemark know this. They've watched brands crumble overnight, and others emerge stronger.
In this episode:
→ Crisis playbook that works (not theory)→ Training your team on it→ Legal safeguards before storms hit→ PR recovery when damage control fails→ Trust rebuilding that converts skeptics
It’s battle-tested strategies from experts who've pulled brands back from the brink.
This one is for those serious about brand resilience.
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Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
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Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning
-03:43 Debating Bad Publicity
04:53 Types of Brand Crises
13:38 Handling Legal Battles and Public Perception
22:47 Crisis Communication Strategies
33:38 Building a Crisis Playbook
39:24 Collaborative Training with Clients
47:30 Trademarking and Brand Protection
49:29 Emerging Threats: AI and DeepFakes
54:22 Partnerships and Contracts
01:06:46 Rebuilding Trust After a Crisis
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5 episodes to binge on:
Reach out to guest speakers:
Gordon Firemark:
Law Firm | Entertainment Law Update podcast | Legit Podcast Pro podcast | Trademark Guide for Creators | Courses and Resources | YouTube | LinkedIn
Oliver Aust:
LinkedIn | Speak Like a CEO Academy | Speak Like a CEO Podcast
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
Company cultures are broken.
And ping-pong tables are NOT the answer.
But what is?
And how much does your brand strategy play a part?
Juan Carlos Morales, a recruiting expert, Desiree Goldey, a DIB specialist, and Beatrice come together to a) answer these questions and b) fix the employee experience.
Think: Fixing employer branding, reflecting values in hiring and the employee experience, and how to sustain that experience across different regions.
This one is for you if the goal is to reduce employee turnover, fix brand culture, and, by association, nurture customers who become your promoters.
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Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
-
Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning
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02:06 Employer Branding: Good vs. Bad
03:34 Authenticity in Employer Branding
08:14 Avoiding Common Pitfalls in Job Descriptions
12:16 Aligning Hiring with Company Culture
18:09 Training and Onboarding for Cultural Fit
35:36 Workplace Flexibility and Employee Retention
38:58 Onboarding for Employee Integration
51:54 Maintaining Company Culture Across Borders
5 episodes to binge on:
Reach out to guest speakers:
Desiree Goldey:
LinkedIn | Instagram | Talentless Podcast
Juan Carlos Morales:
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
There’s fluff content, then there is practical business troubleshooting.
This episode is all about the latter.
The Art of Positioning, host Beatrice Gutknecht, and this week’s operations-focused guests, Brandon Gano, COO at Human Ops Technologies, and Emma Cowling, a seasoned business coach with one goal:
Challenging the commonly seen ‘fluff’ that is brand values and going into the day-to-day operations to troubleshoot where implementation has gone wrong, and how it can be done right.
And boy, do they cover a lot of ground:
It’s an episode packed with practical advice for businesses looking to troubleshoot their operations for business growth.
03:01 Operationalizing Brand Values
06:29 Defining and Implementing Core Values
14:21 Leadership and Communication Pitfalls
21:17 Hiring the Right Fit
28:34 Understanding Customer Feedback and KPIs
29:20 Lean Principles in Business
35:50 Handling Difficult Customers and Budget Cuts
42:11 The Cost of Layoffs and Employee Performance
48:47 Ensuring Brand Values During Mergers and Acquisitions
52:54 Challenging Social Norms in Business
5 episodes to binge on:
Reach out to guest speakers:
Emma Cowling: LinkedIn | Website | Email
Brandon Gano: LinkedIn
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
Is it time to rethink your AI approach to your brand voice?
Host, Beatrice Gutknecht, is joined by expert guests Leland Best and Chris Troka for an episode that looks at integrating AI and automation with your brand's message and voice, without sounding like another bot or worse, pretty words that don’t create actions.
This episode is about making your AI tools work for you (like strategies for training AI tools to match brand guidelines), all while keeping that irreplaceable human touch. We get into automation, AI trends to watch for, and what to avoid.
This one is perfect for business owners to keep their brand relevant without losing their identity.
Join the waitlist here for Beatrice’s Repositioning Masterclass to find your unique position to step away from competition and attract more of the right customers. *Limited to 10 seats.
Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.
How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning
02:36 AI's Role in Marketing
03:22 Strategies for Training AI Tools
04:40 Challenges in Establishing Brand Voice
06:29 Optimizing AI for Consistent Brand Messaging
08:33 Future of AI and Brand Voice
12:26 Preparing for the Next Phase of AI
18:30 Automation and Content Creation
27:14 Potential Dangers of AI in Branding
30:14 AI Security Concerns
30:55 Avoiding Customer Alienation with Automation
32:34 Balancing Automation and Human Touch
34:02 Testing and Iterating AI Systems
34:49 Ensuring Effective Customer Service with AI
41:28 The Future of AI in Business
43:34 Keeping Up with AI Tools and Trends
51:34 AI and Intellectual Property Concerns
5 episodes to binge on:
Reach out to guest speakers:
Leland Best:
Facebook | Best Studios | Best Live | Best AI | AIOCRM
Chris Troka:
LinkedIn | Focused Biz Website | Chris Troka.com
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
We killed The Art of Branding.
It’s dead. Buried. RIP to a mostly decent name.
Is this a resurrection?
A new position?
Or did we just do a Jaguar and say duck you to everything that’s been built so far?
In this first episode of season 3, joined by podcast producer and manager Elijah Drown, Beatrice shares why the change, the evolution of the business, and rebranding.
This one is for business owners, co-founders, and heads when considering pivoting, rebranding, or refreshing your business without changing your brand identity.
Hone down your market positioning to step away from competition and attract more of the right customers with Beatrice’s upcoming Repositioning Masterclass:
Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.
How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning
01:57 Killing The Art of Branding
06:24 Positioning in business
09:53 Brand health check and performance gaps
13:51 Leveraging newsletters and social media
18:05 Podcast evolution and content strategy
32:53 Going into season 3: what should we expect
33:46 Navigating brand strategy and neurodiversity
37:01 Masterclass and brand repositioning
43:30 Leverage humor and controversy
5 episodes to binge on:
Follow Your Podcast Sidekick founder Elijah Drown:
LinkedIn | Instagram | Facebook
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
What if you could take your seemingly 'boring' business and shake up how it's seen, inside-out to go from plateau to pop star?
Beatrice Gutknecht (Brand Positioning Badass) is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.
The Art of Positioning podcast teaches you how to rewire operations around new positioning.
The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests.
Rebrands, fluffy words, and pictures can take a walk.
Check your brand health today: www.badasserybyb.com/brand-health-audit
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
If you're frustrated about your marketing effectiveness, there is a strong chance your brand performance is lagging. So we've built a tool that:
Pin points gaps in your brand performance.
Gives tips to build a cult-like audience and customer base.
And gives you immediate, 30, 60, and 90-day action plans and resources.
It takes 5 minutes to diagnose and is available now here.
Produced by:
In celebration of a full circle, The Art of Branding podcast producer Elijah takes the reins for this episode posing question to host, Beatrice Gutknecht for a behind the scenes take on brand strategy, the evolution of the Badassery by B brand, challenges, common myths and the implementation of brand strategy.
From tackling common misconceptions to showcasing her holistic approach to sharing the conception and workings of her mascot and kangaroo sidekick, Roo. Beatrice unravels the quirks of standing out in the digital world, while emphasizing the importance of breaking societal norms and embracing one's unique voice.
Whether it's the struggle of educating people on brand strategy or the intricacies of creating a memorable brand presence, this episode is here to shake up the norms.
03:43 Implementing Brand Strategy in Business 07:09 Using Mascots in Branding 10:31 Creative Marketing and Influencer Strategies 19:58 Podcasting as a Branding Tool 32:16 Consistency and Adaptation in Branding 45:15 Season Three Teasers and Challenges 45:38 Podcasting and Iteration Insights 48:26 The Art of Experimentation 51:52 The Big Question: Societal Norms 56:09 Pushing Boundaries in Life and Business 59:39 Balancing Dreams and Reality 01:04:25 Final Thoughts and Future Plans 01:05:30 Bloopers and Fun Moments
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Follow Talk Podcasts with Me founder Elijah Drown:
LinkedIn | Instagram | Facebook
Podcast produced by Your Podcast Sidekick.
A podcast community platform disguised as a dating app?! This episode is badass take on branding, podcasting, and going against the grain. And who better to tackle this than the founder of Matchmaker FM, Podcast.co, CuePodcasts.com and Radio.co - James Mulvany.
In this episode, James recounts his journey from a geeky DJ and web programmer to a badass entrepreneur shaking up the audio space. They discuss the importance of sound quality, the unique concepts behind his brands, and the innovative ways he built a thriving community and business without breaking the bank.
This conversation is a goldmine for aspiring podcasters and business owners looking to disrupt their industry with authenticity and creativity.
And the cherry on top?
There’s a code word hidden in the show to get 40% off your first month on MatchMaker.fm.
Let’s friggin’ go!
04:37 The Birth of Matchmaker FM 08:49 Building a Community Platform 11:06 Scaling Without Ad Spend 18:40 Challenges and Competitor Reactions 23:37 AI in Branding and Communication 25:01 The Evolution of Podcasting 28:58 Niche Podcast Success Stories 30:15 Innovative Podcast Formats 36:56 Encouraging Early Entrepreneurship 38:30 Bloopers and Out-takes
Reach out to featured guest James Mulvany:
Social Media | Podcast.co | MatchMaker.fm | Radio.co | CuePodcasts
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
Join Beatrice with this week's guest, Chris Harris, co-founder of Impossible Machine, for an badass episode on redefining agencies.
From the pressures of profitability over revenue to navigating economic instability and recession fears, this discussion gets real about surviving and thriving in today’s business landscape.
They delve into the spirit of innovation, legacy institutions resisting change and the workarounds, and the power of grassroots movements with thoughts on brand initiatives from the likes of Hungry Jacks, Gymshark, and Liquid Death.
Ready to disrupt the norm?
01:02 Impact of COVID on Business and Culture 02:26 The Shift to Profitability 06:15 Challenges in the Marketing Space 07:54 The Role of Fear in Business Decisions 15:39 Historical Lessons and Modern Disruption 23:41 Exploring the Concept of the Impossible Machine 27:33 Strong Stances in Marketing 28:01 The Pareto Principle in Business 30:19 The Hungry Jack's Campaign 34:01 Taylor Swift's Relatable Branding 36:30 Brands That Inspire: Jolie and Liquid Death 40:57 Challenging Societal Norms 44:37 Consistency in Business and Life 47:30 Bloopers and Fun
Reach out to featured guest Chris Harris: LinkedIn
Impossible Machine:
Website | X | Instagram | LinkedIn
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
In this episode of The Art of Branding Podcast, host Beatrice shakes things up with a candid conversation about authentic differentiators in business. Joining her is Cameron Varner, the principal from Banbury Lane Design the architectural and cabinet hardware consultants.
They discuss the challenges and triumphs of refreshing a brand strategy after 38 years, balancing maintaining traditional roots and evolving into a modern digital presence.
The episode delves into the insights gathered from revisiting a company's core values, the hurdles of shifting focus to a primary target audience, and the importance of staying true to your brand without succumbing to fleeting trends.
This is a badass conversation that offers valuable lessons for businesses seeking to stand out.
01:21 What is the brand strategy process like?
02:35 Challenges of transitioning to online from brick and mortar
04:53 Struggles with articulating brand identity
07:56 Target audience and market evolution
10:05 Getting team buy-in and internal branding
37:38 Common industry mistakes
40:47 Conclusion and Bloopers
Reach out to featured guest Cameron Varner:
Banbury Lane Design Centre:
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
What if strategy could instead be clear, simple, bold, and even actually useful? This week’s guest Alex M H Smith, the author of 'No Bullshit Strategy' and founder of Basic Arts is all about shaking things up in this way.
Alex shares insights on authenticity versus inauthenticity - with surprising results and using brands like Nickelback and Starbucks as examples. Discover the balance between appealing to the masses and maintaining premium quality, effective strategy implementation, and the crucial role of internal communication.
Be ready to break norms, challenge the status quo, and redefine success in branding. Let's freaking go!
01:56 The Power of Inauthenticity 02:51 Mass Premium Positioning: Starbucks and Nickelback 06:34 Targeting the 99%: Simplifying Strategy 15:03 Implementing Strategy: The Real Challenge 20:08 Executing Strategy: Key Steps 27:13 The Power of Repetition in Leadership 27:55 The Importance of Internal Messaging 28:47 Strategy Shouldn't Be a Job Title 29:56 The Essence of Effective Strategy 32:02 Crafting a Manifesto for Your Team 33:16 The Role of Sales Scripts in Business 34:18 Internal vs. External Communication 41:28 The Impact of Cynicism on Success
Reach out to featured guest Alex M H Smith: LinkedIn | The Basic Arts Newsletter | X | Instagram | TikTok
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
In this episode of The Art of Branding Podcast, B2B marketing scaler James Mentor, who’s 4Xed 3 SaaS companies, helped 2 exits, and built a 6-figure marketing agency bootstrapped, joins Beatrice to chat deleting boring in B2B.
James shares his experience transforming SaaS companies through fresh marketing strategies and scaling them using AI. The discussion covers overcoming resistance to new methodologies, personalizing content for different personas, and the challenge of integrating new technology in traditional settings.
With a focus on shaking things up, James tackles one of the biggest misconceptions around effective messaging - focusing on the deep-rooted pain.
01:14 The Journey to Digital Innovation 02:54 Challenges in B2B Marketing 05:39 Proving Theories and Gaining Trust 07:51 Understanding Your Audience 15:28 Personal Branding in Business 16:23 Common Mistakes in B2B Marketing 19:47 Building the Ideal B2B Persona 20:13 Challenges in B2B Marketing 22:48 Adapting to New Tools and Technologies 25:04 Connecting on a Personal Level 27:14 Inspiration from Successful Brands 30:22 Pushing Back on Societal Norms 32:44 Bloopers and Fun Moments
Reach out to featured guest James Mentor: LinkedIn | Website | Instagram | X | Vigital
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
How can you take an industry that’s been doing the same things in the same way for decades and shake it up? That’s what this episode is about with Dave Gulas, an entrepreneur on a mission to bring the human element to the forefront in the logistics industry through personal branding.
The podcast host of Beyond Fulfillment and the President and Co-founder of EZDC 3PL, Dave and Beatrice, discuss transitioning from industries and discovering the necessity of personal branding along the way.
Dave shares his journey in content creation and launching a podcast unexpectedly boosted his business, moving away from traditional self-promotion to genuine value-driven content and the challenges of building trust in a saturated market.
Reach out to featured guest Dave Gulas:
LinkedIn | Podcast LinkedIn | YouTube | Tiktok | X (Formerly Twitter) | Spotify | Apple Podcasts | Dave Gulas | EZDC 3PL | Freight By Dave | Beyond Fulfillment Podcast | Apply to Be a Podcast Guest
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
The hospitality industry is one of the oldest and most steadfast industries (in holding on to doing things the same way); between that and the travel tech industry, this episode with marketing strategy powerhouse Jacki Brown aims to shake things up.
With nearly 20 years of experience in consumer goods and hospitality tech for brands like Amadeus and Shark Vacuums, Jacki brings some serious oomph to this episode.
From naked guests to guerilla marketing, Jacki and Beatrice dive into connecting with the audience beyond looking and sounding good and the unique challenges of product positioning.
They’re shaking up traditional practices and rule-following. Let’s friggin’ go!
03:27 Marketing Challenges in Hospitality 08:02 Guerrilla Marketing Tactics 18:50 The Challenge of Defining Values 19:51 Navigating Product Positioning 20:29 The Complexity of Product Marketing 25:36 Building a Cohesive Story 28:31 Engaging with Customers 34:51 Bloopers and Behind the Scenes
Reach out to featured guest Jacki Brown: LinkedIn | Website
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
Can meme’s shake things up in the world of B2B?
This week’s guest on The Art of Branding, Aiden Brannigan, the head of social at Marketing Millennials is here to set the record straight.
In this episode Aiden shares his journey of taking the brand to over a million followers on LinkedIn, and other social platforms through the art of memes. Aidan and Beatrice explore the nuances of creating niche content, what “going viral” really means, and effectively using humor in B2B marketing. Alongside personal anecdotes, Aiden discusses strategies for targeting Millennials and Gen Z, leveraging pop culture references, and tackling the uniqueness of various humor styles across industries.
Whether it's quirky campaigns or insightful wisdom on brand identity, this episode gets real about what it takes to stand out and be a 'badass' in the digital world.
01:16 The Art of Memes 03:29 Aiden's viral success story 06:36 Going viral in B2B marketing 08:37 Targeting niche audiences 15:58 Generational marketing challenges 24:16 Leveraging humor strategies 34:40 Bloopers
Reach out to featured guest Aidan Brannigan:
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick
Some marketing strategies simply need to be called out on, and that’s what this episode with Adriana Tica, a top 100 content marketing influencer recognized by SEMrush, and Beatrice get into.
They discuss avoiding common marketing traps, the balance between learning and action, analyzing consumer trends, techniques to future-proof your business, and building a strong, relatable audience. Adriana also shares her thoughts on how brands can build connections with their target audience, the evolving landscape of SaaS pricing, and breaking societal norms, especially for women in business.
Jump in to shake things up and show what it means to truly stand out.
01:21 Calling out marketing BS 02:52 What to choose - action or information? 04:41 Trend analysis and future-proofing businesses 05:13 The rise and fall of social media platforms 07:24 Search platforms beyond Google 09:33 Building a Business Strategy 11:20 Getting audience insights 12:41 Using pop culture as a marketing tool 15:53 Creating engaging content 21:11 Building the right audience 35:17 Challenging societal norms for women in business 37:06 Conclusion and bloopers
Reach out to featured guest Adriana Tica: Newsletter: https://www.adrianatica.com/newsletter/ | Website: https://www.adrianatica.com/LinkedIn: https://www.linkedin.com/in/adrianatica/ | X: https://x.com/adriana_tica | Threads: https://www.threads.net/@adriana__tica
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes.
Produced by Your Podcast Sidekick