Marketing. It’s not about you.

Nope, no buts. It’s not.

As co-host of Blame it on Marketing Emma Davies says: “Marketing's not about vibes. Marketing is art and science. So if they're not asking for data and they're just talking.”

Between multi-business founders and hosts Emma Davies and Ruta Sudamantantaite, and Beatrice - this episode gets spicy and brutally honest on what effective marketing and brand dynamics should look like and how best to leverage each.

Expect:

- Mistakes business owners make around marketing

- When marketing campaigns destroy brands

- Pitfalls of overhauling your brand

- How to stay true to your audience

- Getting your whole business in on brand values.

Want to ensure your marketing is on top of their game?

This chat is for you.

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Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠.

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05:05 Marketing vs. Branding: Defining roles

20:28 Red flags in branding and marketing

32:53 Common mistakes by business owners

36:07 Avoiding dictatorship in business

38:34 Effective rebranding strategies

42:51 Balancing workload during business shifts

49:21 Practical documentation for branding

52:38 Integrating brand and marketing teams

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5 episodes to binge on:

1. ⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠ with Alex Smith
2. ⁠⁠⁠Brand strategy in action⁠⁠⁠⁠ with Cam Varner
3. ⁠⁠AI, Automation and Strategy⁠⁠ with Leland Best and Chris Troka
4. ⁠⁠⁠Unmasking strategy⁠⁠ with Beatrice and Elijah
5. ⁠⁠⁠What’s your position?⁠⁠⁠ with Beatrice and Elijah

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Reach out to guest speakers:

Emma Davies:

LinkedIn | Advocitude | Thesmia.ai | | ⁠Blame it on Marketing Podcast

Guta Sudamantantaite:

⁠⁠LinkedIn | Lava Metrics | ⁠Blame it on Marketing Podcast

Follow Beatrice Gutknecht:

⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠Website⁠⁠⁠⁠

Produced by ⁠⁠⁠⁠Your Podcast Sidekick