In celebration of a full circle, The Art of Branding podcast producer Elijah takes the reins for this episode posing question to host, Beatrice Gutknecht for a behind the scenes take on brand strategy, the evolution of the Badassery by B brand, challenges, common myths and the implementation of brand strategy.
From tackling common misconceptions to showcasing her holistic approach to sharing the conception and workings of her mascot and kangaroo sidekick, Roo. Beatrice unravels the quirks of standing out in the digital world, while emphasizing the importance of breaking societal norms and embracing one's unique voice.
Whether it's the struggle of educating people on brand strategy or the intricacies of creating a memorable brand presence, this episode is here to shake up the norms.
03:43 Implementing Brand Strategy in Business 07:09 Using Mascots in Branding 10:31 Creative Marketing and Influencer Strategies 19:58 Podcasting as a Branding Tool 32:16 Consistency and Adaptation in Branding 45:15 Season Three Teasers and Challenges 45:38 Podcasting and Iteration Insights 48:26 The Art of Experimentation 51:52 The Big Question: Societal Norms 56:09 Pushing Boundaries in Life and Business 59:39 Balancing Dreams and Reality 01:04:25 Final Thoughts and Future Plans 01:05:30 Bloopers and Fun Moments
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Follow Talk Podcasts with Me founder Elijah Drown:
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Podcast produced by Your Podcast Sidekick.