Unclench Your Business Butt Cheeks

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The Art of Positioning

Beatrice Gutknecht

52 episodes

3 days ago

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!

Marketing

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Marketing

Business

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Unclench Your Business Butt Cheeks | Gloria Chou

The Art of Positioning

37 minutes 32 seconds

3 weeks ago

Unclench Your Business Butt Cheeks | Gloria Chou

When your team tells different stories about your business, customers notice.

PR strategist Gloria Chou had a team of seven plus a CMO who couldn't grow her account because everyone was following marketing templates instead of sharing what the business actually stood for.

After letting go of the CMO and taking back control, Gloria discovered the difference between values-based messaging and template marketing. Her assistant went from wanting to quit to being fully engaged. Her business became three times more profitable.

This episode covers:

- Aligning teams around mission instead of just metrics

- Why your team needs to know what you reject, not just what you value

- Building psychological safety that attracts ideal customers

- Moving from "clenched butt cheeks" marketing to authentic positioning

- Creating content that stands for something beyond industry best practices

Hosted by Beatrice Gutknecht with PR strategist Gloria Chou, founder of Gloria Chou PR and host of Small Business PR podcast.

For business owners whose teams are telling different versions of their story.

Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠.

02:21 Business Evolution and the Impact of AI

04:21 Personalized Solutions and Changing Consumer Behavior

04:55 Values and Psychological Resonance in Marketing