In this episode of The Art of Branding Podcast, host Beatrice shakes things up with a candid conversation about authentic differentiators in business. Joining her is Cameron Varner, the principal from Banbury Lane Design the architectural and cabinet hardware consultants.
They discuss the challenges and triumphs of refreshing a brand strategy after 38 years, balancing maintaining traditional roots and evolving into a modern digital presence.
The episode delves into the insights gathered from revisiting a company's core values, the hurdles of shifting focus to a primary target audience, and the importance of staying true to your brand without succumbing to fleeting trends.
This is a badass conversation that offers valuable lessons for businesses seeking to stand out.
01:21 What is the brand strategy process like?
02:35 Challenges of transitioning to online from brick and mortar
04:53 Struggles with articulating brand identity
07:56 Target audience and market evolution
10:05 Getting team buy-in and internal branding
37:38 Common industry mistakes
40:47 Conclusion and Bloopers
Reach out to featured guest Cameron Varner:
Banbury Lane Design Centre:
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes.
Produced by Your Podcast Sidekick