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The Art of Positioning
Beatrice Gutknecht
52 episodes
2 days ago
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!
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Marketing
Business
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All content for The Art of Positioning is the property of Beatrice Gutknecht and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!
Show more...
Marketing
Business
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Operations: Troubleshooting for Business Growth | Emma Cowling & Brandon Gano
The Art of Positioning
57 minutes 48 seconds
3 months ago
Operations: Troubleshooting for Business Growth | Emma Cowling & Brandon Gano

There’s fluff content, then there is practical business troubleshooting.


This episode is all about the latter.


The Art of Positioning, host Beatrice Gutknecht, and this week’s operations-focused guests, Brandon Gano, COO at Human Ops Technologies, and Emma Cowling, a seasoned business coach with one goal:


Challenging the commonly seen ‘fluff’ that is brand values and going into the day-to-day operations to troubleshoot where implementation has gone wrong, and how it can be done right.


And boy, do they cover a lot of ground:


  • How to integrate brand values into daily business operations for consistent customer experience without overloading the team.
  • Redefining and maintaining business values, especially when growth stagnates.
  • How to optimize customer feedback
  • Aligning team efforts with business missions, especially during mergers and acquisitions.


It’s an episode packed with practical advice for businesses looking to troubleshoot their operations for business growth.


03:01 Operationalizing Brand Values

06:29 Defining and Implementing Core Values

14:21 Leadership and Communication Pitfalls

21:17 Hiring the Right Fit

28:34 Understanding Customer Feedback and KPIs

29:20 Lean Principles in Business

35:50 Handling Difficult Customers and Budget Cuts

42:11 The Cost of Layoffs and Employee Performance

48:47 Ensuring Brand Values During Mergers and Acquisitions

52:54 Challenging Social Norms in Business

5 episodes to binge on:


  1. ⁠The no bullshit strategy⁠⁠ with Alex Smith
  2. ⁠Brand strategy in action⁠⁠ with Cam Varner
  3. ⁠Future-proofing your brand⁠⁠ with Adriana Tica
  4. ⁠Grow your business with mission and vision⁠⁠ with Michael Clift
  5. ⁠What’s your position?⁠ with Elijah Drown


Reach out to guest speakers:

Emma Cowling: LinkedIn | Website | Email

Brandon Gano: LinkedIn


Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠


Produced by ⁠⁠Your Podcast Sidekick

The Art of Positioning
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!