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The Art of Positioning
Beatrice Gutknecht
52 episodes
2 days ago
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!
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Marketing
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All content for The Art of Positioning is the property of Beatrice Gutknecht and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!
Show more...
Marketing
Business
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Positioning in Podcasts and Business | James Mulvany
The Art of Positioning
40 minutes 32 seconds
1 year ago
Positioning in Podcasts and Business | James Mulvany

A podcast community platform disguised as a dating app?! This episode is badass take on branding, podcasting, and going against the grain. And who better to tackle this than the founder of Matchmaker FM, Podcast.co, CuePodcasts.com and Radio.co - James Mulvany.


In this episode, James recounts his journey from a geeky DJ and web programmer to a badass entrepreneur shaking up the audio space. They discuss the importance of sound quality, the unique concepts behind his brands, and the innovative ways he built a thriving community and business without breaking the bank.


This conversation is a goldmine for aspiring podcasters and business owners looking to disrupt their industry with authenticity and creativity.


And the cherry on top?


There’s a code word hidden in the show to get 40% off your first month on MatchMaker.fm.


Let’s friggin’ go!


04:37 The Birth of Matchmaker FM 08:49 Building a Community Platform 11:06 Scaling Without Ad Spend 18:40 Challenges and Competitor Reactions 23:37 AI in Branding and Communication 25:01 The Evolution of Podcasting 28:58 Niche Podcast Success Stories 30:15 Innovative Podcast Formats 36:56 Encouraging Early Entrepreneurship 38:30 Bloopers and Out-takes


Reach out to featured guest James Mulvany:

Social Media | Podcast.co | MatchMaker.fm | Radio.co | CuePodcasts 

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠

⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes.


Produced by ⁠⁠Your Podcast Sidekick

The Art of Positioning
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!