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The Art of Positioning
Beatrice Gutknecht
53 episodes
23 hours ago
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!
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Marketing
Business
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All content for The Art of Positioning is the property of Beatrice Gutknecht and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!
Show more...
Marketing
Business
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Season 3 Trailer | The Art of Positioning
The Art of Positioning
1 minute 27 seconds
4 months ago
Season 3 Trailer | The Art of Positioning

What if you could take your seemingly 'boring' business and shake up how it's seen, inside-out to go from plateau to pop star?


Beatrice Gutknecht (Brand Positioning Badass) is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.


The Art of Positioning podcast teaches you how to rewire operations around new positioning.


The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests.


Rebrands, fluffy words, and pictures can take a walk.


Check your brand health today: www.badasserybyb.com/brand-health-audit


Follow Beatrice Gutknecht:

⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠


If you're frustrated about your marketing effectiveness, there is a strong chance your brand performance is lagging. So we've built a tool that:

  • Pin points gaps in your brand performance.

  • Gives tips to build a cult-like audience and customer base.

  • And gives you immediate, 30, 60, and 90-day action plans and resources.

It takes 5 minutes to diagnose and is available now here.


Produced by:

⁠Your Podcast Sidekick

The Art of Positioning
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!