Join Beatrice with this week's guest, Chris Harris, co-founder of Impossible Machine, for an badass episode on redefining agencies.
From the pressures of profitability over revenue to navigating economic instability and recession fears, this discussion gets real about surviving and thriving in today’s business landscape.
They delve into the spirit of innovation, legacy institutions resisting change and the workarounds, and the power of grassroots movements with thoughts on brand initiatives from the likes of Hungry Jacks, Gymshark, and Liquid Death.
Ready to disrupt the norm?
01:02 Impact of COVID on Business and Culture 02:26 The Shift to Profitability 06:15 Challenges in the Marketing Space 07:54 The Role of Fear in Business Decisions 15:39 Historical Lessons and Modern Disruption 23:41 Exploring the Concept of the Impossible Machine 27:33 Strong Stances in Marketing 28:01 The Pareto Principle in Business 30:19 The Hungry Jack's Campaign 34:01 Taylor Swift's Relatable Branding 36:30 Brands That Inspire: Jolie and Liquid Death 40:57 Challenging Societal Norms 44:37 Consistency in Business and Life 47:30 Bloopers and Fun
Reach out to featured guest Chris Harris: LinkedIn
Impossible Machine:
Website | X | Instagram | LinkedIn
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Website | Instagram
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