Can meme’s shake things up in the world of B2B?
This week’s guest on The Art of Branding, Aiden Brannigan, the head of social at Marketing Millennials is here to set the record straight.
In this episode Aiden shares his journey of taking the brand to over a million followers on LinkedIn, and other social platforms through the art of memes. Aidan and Beatrice explore the nuances of creating niche content, what “going viral” really means, and effectively using humor in B2B marketing. Alongside personal anecdotes, Aiden discusses strategies for targeting Millennials and Gen Z, leveraging pop culture references, and tackling the uniqueness of various humor styles across industries.
Whether it's quirky campaigns or insightful wisdom on brand identity, this episode gets real about what it takes to stand out and be a 'badass' in the digital world.
01:16 The Art of Memes 03:29 Aiden's viral success story 06:36 Going viral in B2B marketing 08:37 Targeting niche audiences 15:58 Generational marketing challenges 24:16 Leveraging humor strategies 34:40 Bloopers
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