The Crisis Management Playbook | Oliver Aust & Gordon Firemark

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The Art of Positioning

Beatrice Gutknecht

52 episodes

2 days ago

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!

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The Crisis Management Playbook | Oliver Aust & Gordon Firemark

The Art of Positioning

1 hour 17 minutes 29 seconds

2 months ago

The Crisis Management Playbook | Oliver Aust & Gordon Firemark

Your brand is one viral moment away from disaster.

Crisis management expert Oliver Aust and legal expert Gordon Firemark know this. They've watched brands crumble overnight, and others emerge stronger.

In this episode:

→ Crisis playbook that works (not theory)→ Training your team on it→ Legal safeguards before storms hit→ PR recovery when damage control fails→ Trust rebuilding that converts skeptics

It’s battle-tested strategies from experts who've pulled brands back from the brink.

This one is for those serious about brand resilience.

Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠The Brand Health Audit⁠⁠⁠.

Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: ⁠⁠⁠https://leadfeeder.partnerlinks.io/the-art-of-positioning⁠⁠

-03:43 Debating Bad Publicity

04:53 Types of Brand Crises

13:38 Handling Legal Battles and Public Perception

22:47 Crisis Communication Strategies

33:38 Building a Crisis Playbook

39:24 Collaborative Training with Clients

47:30 Trademarking and Brand Protection

49:29 Emerging Threats: AI and DeepFakes

54:22 Partnerships and Contracts

01:06:46 Rebuilding Trust After a Crisis

5 episodes to binge on:

⁠⁠The no bullshit strategy⁠⁠⁠ with Alex Smith
⁠⁠Brand strategy in action⁠⁠⁠ with Cam Varner
⁠AI, Automation and Strategy⁠ with Leland Best and Chris Troka
⁠⁠Unmasking strategy⁠ with Beatrice and Elijah
⁠⁠What’s your position?⁠⁠ with Beatrice and Elijah

Reach out to guest speakers:

Gordon Firemark:

Oliver Aust:

LinkedIn | Speak Like a CEO Academy | Speak Like a CEO Podcast

Follow Beatrice Gutknecht:

⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Website⁠⁠⁠

Produced by ⁠⁠⁠Your Podcast Sidekick