Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
History
News
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/db/a3/b6/dba3b628-c060-2eb9-a515-babf1156323c/mza_14917243756369450266.jpg/600x600bb.jpg
The Art of Positioning
Beatrice Gutknecht
52 episodes
2 days ago
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!
Show more...
Marketing
Business
RSS
All content for The Art of Positioning is the property of Beatrice Gutknecht and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!
Show more...
Marketing
Business
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/37555851/37555851-1759051702286-c7c24abdbefb7.jpg
Why Your Business Might Be Unsellable | Alexandria Seydel & Allie Beckmann
The Art of Positioning
1 hour 15 minutes 57 seconds
1 month ago
Why Your Business Might Be Unsellable | Alexandria Seydel & Allie Beckmann

Most business owners think they'll just clean things up when they're ready to sell.


Well, as great as that would be, it doesn’t work that way.


In this episode of The Art of Positioning, M&A attorney Alexandria Seydel and financial advisor Allie Beckmann join Beatrice to break down why 75% of businesses that go to market never actually sell.


And it's not market conditions, it's deal killers hiding in plain sight.


We cover:

  • Reducing owner dependence.
  • Building a cohesive exit strategy
  • The deal killer categories making buyers walk away.
  • How business owners can increase their market value.
  • The gaps you can't see that cost millions in future value.


Tune in to get a grip on positioning your business as the apple in the eyes of investors and customers alike.


-

Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠.

-

04:52 Increasing Market Value: Key Considerations

06:48 Brand Valuation and Rebranding Pitfalls

08:03 Exit Readiness and Strategic Planning

14:17 Customer Concentration and Operational Systems

15:19 Personal and Business Financial Planning

18:06 Mindset and Emotional Preparation for Exit

31:33 Nitty-Gritty Actions for a Successful Exit

39:51 Optimizing Business Operations

43:12 Legal and Financial Deal Killers

45:38 Owner Dependence and Succession Planning

50:23 Incentivizing Key Employees

53:53 Brand Strength and Reputation

01:03:32 Attracting Investors and Buyers


5 episodes to binge on:


  1. ⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠ with Alex Smith
  2. ⁠⁠⁠Brand strategy in action⁠⁠⁠⁠ with Cam Varner
  3. ⁠⁠AI, Automation and Strategy⁠⁠ with Leland Best and Chris Troka
  4. ⁠⁠⁠Unmasking strategy⁠⁠ with Beatrice and Elijah
  5. ⁠⁠⁠What’s your position?⁠⁠⁠ with Beatrice and Elijah


Reach out to guest speakers:

Alexandria Seydel:

LinkedIn

Allie Beckmann:

LinkedIn | Get Liberated Financial

Disclaimer: All content is for education and information purposes only. It is not intended to provide any tax or legal advice or provide the basis for any financial decisions. Nor is it intended to be a projection of current or future performance or indication of future results. Advisory services are offered by Liberated Financial, an Investment Advisor in the State of Colorado and other jurisdictions in which it may conduct business.

Follow Beatrice Gutknecht:

⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠Website⁠⁠⁠⁠


Produced by ⁠⁠⁠⁠Your Podcast Sidekick

The Art of Positioning
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!