AI, Automation and Strategy: Stop Sounding like a Bot

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The Art of Positioning

Beatrice Gutknecht

52 episodes

2 days ago

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!

Marketing

Business

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All content for The Art of Positioning is the property of Beatrice Gutknecht and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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AI, Automation and Strategy: Stop Sounding like a Bot | Leland Best & Chris Troka

The Art of Positioning

57 minutes 25 seconds

3 months ago

AI, Automation and Strategy: Stop Sounding like a Bot | Leland Best & Chris Troka

Is it time to rethink your AI approach to your brand voice?

Host, Beatrice Gutknecht, is joined by expert guests Leland Best and Chris Troka for an episode that looks at integrating AI and automation with your brand's message and voice, without sounding like another bot or worse, pretty words that don’t create actions.

This episode is about making your AI tools work for you (like strategies for training AI tools to match brand guidelines), all while keeping that irreplaceable human touch. We get into automation, AI trends to watch for, and what to avoid.

This one is perfect for business owners to keep their brand relevant without losing their identity.

⁠Join the waitlist here⁠ for Beatrice’s Repositioning Masterclass to find your unique position to step away from competition and attract more of the right customers. *Limited to 10 seats.

Find gaps in your brand health and performance in 5 minutes with ⁠The Brand Health Audit⁠.

Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.

How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: ⁠https://leadfeeder.partnerlinks.io/the-art-of-positioning⁠

02:36 AI's Role in Marketing

03:22 Strategies for Training AI Tools

04:40 Challenges in Establishing Brand Voice

06:29 Optimizing AI for Consistent Brand Messaging

08:33 Future of AI and Brand Voice

12:26 Preparing for the Next Phase of AI

18:30 Automation and Content Creation

27:14 Potential Dangers of AI in Branding

30:14 AI Security Concerns

30:55 Avoiding Customer Alienation with Automation

32:34 Balancing Automation and Human Touch

34:02 Testing and Iterating AI Systems