Disrupting the logistics industry

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The Art of Positioning

Beatrice Gutknecht

52 episodes

4 days ago

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!

Marketing

Business

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Marketing

Business

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Disrupting the logistics industry | Dave Gulas

The Art of Positioning

26 minutes 43 seconds

1 year ago

Disrupting the logistics industry | Dave Gulas

How can you take an industry that’s been doing the same things in the same way for decades and shake it up? That’s what this episode is about with Dave Gulas, an entrepreneur on a mission to bring the human element to the forefront in the logistics industry through personal branding.

The podcast host of Beyond Fulfillment and the President and Co-founder of EZDC 3PL, Dave and Beatrice, discuss transitioning from industries and discovering the necessity of personal branding along the way.

Dave shares his journey in content creation and launching a podcast unexpectedly boosted his business, moving away from traditional self-promotion to genuine value-driven content and the challenges of building trust in a saturated market.

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