We killed The Art of Branding.
It’s dead. Buried. RIP to a mostly decent name.
Is this a resurrection?
A new position?
Or did we just do a Jaguar and say duck you to everything that’s been built so far?
In this first episode of season 3, joined by podcast producer and manager Elijah Drown, Beatrice shares why the change, the evolution of the business, and rebranding.
This one is for business owners, co-founders, and heads when considering pivoting, rebranding, or refreshing your business without changing your brand identity.
Hone down your market positioning to step away from competition and attract more of the right customers with Beatrice’s upcoming Repositioning Masterclass:
Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.
How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning
01:57 Killing The Art of Branding
06:24 Positioning in business
09:53 Brand health check and performance gaps
13:51 Leveraging newsletters and social media
18:05 Podcast evolution and content strategy
32:53 Going into season 3: what should we expect
33:46 Navigating brand strategy and neurodiversity
37:01 Masterclass and brand repositioning
43:30 Leverage humor and controversy
5 episodes to binge on:
Follow Your Podcast Sidekick founder Elijah Drown:
LinkedIn | Instagram | Facebook
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick