Delete Boring in B2B | James Mentor

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The Art of Positioning

Beatrice Gutknecht

52 episodes

2 days ago

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!

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All content for The Art of Positioning is the property of Beatrice Gutknecht and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Delete Boring in B2B | James Mentor

The Art of Positioning

36 minutes 11 seconds

1 year ago

Delete Boring in B2B | James Mentor

In this episode of The Art of Branding Podcast, B2B marketing scaler James Mentor, who’s 4Xed 3 SaaS companies, helped 2 exits, and built a 6-figure marketing agency bootstrapped, joins Beatrice to chat deleting boring in B2B.

James shares his experience transforming SaaS companies through fresh marketing strategies and scaling them using AI. The discussion covers overcoming resistance to new methodologies, personalizing content for different personas, and the challenge of integrating new technology in traditional settings.

With a focus on shaking things up, James tackles one of the biggest misconceptions around effective messaging - focusing on the deep-rooted pain.

01:14 The Journey to Digital Innovation 02:54 Challenges in B2B Marketing 05:39 Proving Theories and Gaining Trust 07:51 Understanding Your Audience 15:28 Personal Branding in Business 16:23 Common Mistakes in B2B Marketing 19:47 Building the Ideal B2B Persona 20:13 Challenges in B2B Marketing 22:48 Adapting to New Tools and Technologies 25:04 Connecting on a Personal Level 27:14 Inspiration from Successful Brands 30:22 Pushing Back on Societal Norms 32:44 Bloopers and Fun Moments

Reach out to featured guest James Mentor: LinkedIn | Website | Instagram | X | Vigital

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