In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Introduction 02:40 - Why people underestimate what it takes 06:00 - Lack of a coherent marketing strategy 09:00 - Is more content good or bad? 14:10 - What's the first to fix when it comes to content 20:00 - Challenges in uniting data (Question Sponsor: Outfunnel) 24:10 - How to compete with content 28:07 - How in-person events contribute to influential content 33:50 - How to think about content promotion 43:20 - Expect content to become more entertaining 46:40 - Rapid Fire 1:00:51 - Connect with Nemanja on LinkedIn 1:02:30 - Parting msg: Keep it funky

In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 0:00 - Introduction 01:21 - Importance of Building a Media Company 07:38 - Considerations for Small Marketing Teams 08:57 - Skimmability and Digestibility of Content 19:01 - Creating a Distribution Plan 23:54 - Leveraging Customer Stories and Data 31:22 - Effective Strategies for Loyalty Stage Churn 37:49 - Thoughts on Email Newsletter Engagement 43:12 - Measuring Growth with NRR

In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:36 - Buyer journey as a base to create content 09:06 - Connecting content to buyer intent 13:36 - What is intent data? 17:20 - Is it reliable to build content strategy based on intent data? 20:01 - Engagement planning framework 25:40 - How to use buyer intent 29:00 - Total Customer Growth Model 31:42 - Rapid Fire 37:00 - Connect with Adam on LinkedIn 37:47 - Parting msg: Know your customer to get better at your craft

In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website. He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers. So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:30 - Where most SaaS miss out on SEO 03:26 - Starting point of SEO for new websites 08:46 - Demand generation vs demand capture mix 12:28 - What are money keywords 20:25 - Balancing functional SEO and content quality 22:40 - Approach to building backlinks 29:00 - Building content partnerships 29:40 - Components of a great website 36:33 - Rapid Fire 42:42 - Connect with Sam on LinkedIn 43:10 - Parting msg: Experiment and try building things yourself

In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes. So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - Starting as a one person content team 02:49 - First 30 days of a content marketer 04:56 - The power of webinars and mid-funnel 07:20 - Make content entertaining and educational 09:57 - Structuring the content team 11:50 - Measuring content marketing 14:07 - Start with the CEO slide 15:55 - Documenting & aligning on POV 18:08 - Executing on the POV 21:20 - Being intentional about podcasts 25:08 - Role of podcasts in your content mix 27:30 - Rapid Fire 32:14 - Connect with Devin on LinkedIn 32:45 - Parting msg: Pick metrics that align to org goals

In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD. Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers. The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - All those titles are irrelevant! 03:40 - How Jobs To Be Done (JTBD) can influence content 05:19 - What should your product page convey 10:00 - JTBD influence on comparison pages 12:54 - What comparison pages miss 14:27 - The role of TAM 19:02 - Identifying the JTBD for all-in-one solutions 21:54 - Stop selling pain 24:30 - We assume symmetry 29:15 - On-the-spot JTBD case study 38:24 - Product-led is about how well you educate your customer 42:27 - Why Basecamp got rid of free trial 47:03 - What a community really mean 47:35 - Rapid Fire 59:12 - Parting msg: Find struggling moments

In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - Selecting customers for testimonials 03:00 - Creating and repurposing customer testimonials 04:42 - Mapping testimonials to customer journey 07:32 - Don't stop at deal close 08:40 - Framework to map testimonials to customer journey 10:20 - Working with revenue teams to get customer videos 13:41 - Real videos are more important than AI 15:45 - How to make the customer story compelling 18:35 - Hooks and click baits aren't the same 20:00 - Rapid Fire 26:26 - Connect with Dustin on LinkedIn 27:12 - Parting msg: Repurpose repurpose repurpose

In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales. We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals. Whether you're a startup or an established business, this podcast is a must-listen. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:50 - Why do sales people create their own content? 04:32 - The gap between sales and content creation 08:48 - Talk to sales people 10:44 - How to be a better partner to AEs and SDRs 13:21 - Understanding the sales world 15:27 - It's equally sales team's job to take content help 16:49 - Earning a content champion in sales 18:10 - Rapid Fire 28:34 - Connect with Scott on LinkedIn 29:20 - Parting msg: Always keep learning

Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love. If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:40 - Why bottom funnel content is ignored? 04:22 - What content to focus in initial stages 06:56 - Don't go too broad too early 08:38 - Components of product comparison page 14:21 - Framework for customer marketing 15:07 - Mistakes to avoid in your newsletter 18:20 - Picking the case stories is a balancing act 20:45 - Most companies don't take advantage of their About Us page 24:33 - Always start with brand positioning 26:09 - Rapid Fire 38:31 - Connect with Mark on LinkedIn 38:55 - Parting msg: Marketing is balancing act

In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences. Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:40 - What is minimum viable positioning 10:45 - What should you anchor your positioning on 14:54 - Four stages of feature page content 19:35 - Are your buyers looking for an all-in-one solution? 25:39 - ClickUp an edge case in product marketing 28:24 - Product marketing and branding goals 33:34 - Show how your product solves the problem 39:00 - Know what your audience is shopping for 41:16 - Rapid Fire 58:38 - Connect with Anthony on LinkedIn 59:05 - Parting msg: Don't underestimate the product marketing piece of the puzzle

In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy. If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:35 - What is narrative led growth 03:26 - Who sets the tone? 06:37 - Video framework for prospecting 10:12 - What it takes to be a great content creator 14:23 - Angel Falls Method for content repurposing 17:25 - What makes Angel Falls Method different 19:20 - Not every employee will advocate your brand 20:15 - Executives need to be advocates 23:20 - Why Lavender is successful on social media 24:36 - How to advocate without losing authenticity 28:10 - Rapid Fire 38:22 - Connect with Morgan on LinkedIn 39:00 - Parting msg: Try one experiment this year that you're afraid to do

In this episode, Jon Morrow, the founder of SmartBlogger, shares the ultimate web traffic strategy for growing your business. Jon is completely paralyzed from the neck down and controls his computer with voice, but that hasn't stopped him from creating content that drives traffic in millions and also translates to revenue. Jon shares everything you need to know to achieve explosive growth online, from building targeted traffic to creating high-demand content. If you're looking to scale your content and better understand how to use generative AI for content creation, you need to check out this episode of The SaaS Sprints Podcast! By the end of this episode, you'll have everything you need to implement Jon Morrow's ultimate web traffic strategy and achieve much-deserved success for all your efforts. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:40 - Jon's journey into content writing 02:50 - Teaching content writing 04:02 - Business model for content writing services 06:07 - Approach to writing headlines 09:57 - When viral content translates to revenue 11:45 - How virality is built into content 14:47 - Gaps to fill as a content writer 16:48 - It's not a distribution problem 17:35 - Rapid Fire 26:50 - AI content created well can be indistinguishable from top 1% writers

In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more. If you're looking to improve your conversion, and the overall growth, then this episode is for you. By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:20 - Why 1 out of 5 growth experiments fail? 03:18 - Why run growth experiments in isolated manner? 05:49 - When and when not to run tests? 09:48 - Relationship between experiments & bottom line 11:40 - The MeetUp case study 15:15 - Framework for running growth experiments 19:20 - Why isolate elements in an experiment? 22:00 - CRO isn't all abt changing button colors 23:38 - Building what people want is tough 27:49 - Product launches and marketing launches are different things 31:09 - Rapid Fire 41:02 - Connect with Andres Glusman on LinkedIn 41:44 - Parting msg: Hone in on the things that matter and work

In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources. If you're looking to create better content, be it videos, or thought leadership, or any content showcasing your unique perspective and POV, then this episode is for you! By the end of this episode, I'm sure you will have all you need to produce high-quality content that'll stand out from the rest. Tune in and learn from the man himself! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:30 - How to reverse the damage of shallow content  03:17 - The move from SEO content to POV content  04:29 - The antidote to too much AI generated content  06:02 - How to create quality thought leadership content 08:32 - Executing thought leadership  10:27 - Ryan's best performing content in 2023  12:07 - Using AI the right way in content creation  15:30 - Be aware of the possible misinformation  17:17 - From content writer to CMO in 5 years  19:37 - When should you outsource content  21:45 - Setting the right expectations with content agencies  22:16 - Rapid Fire  31:36 - Connect with Ryan Law on LinkedIn  31:57 - Parting msg: It's time to create interesting, fun & opinionated content

In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more. She also throws light on when and how frequently should an organization test and adjust their positioning. If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:29 - When are you ready for positioning 04:13 - How many customers before you validate positioning 06:45 - Transitioning the positioning story from founder-led 09:59 - April's client qualification process 13:48 - Positioning when people don't realize they have a problem 16:54 - Educating the market 20:00 - The need for a cross-functional team 23:28 - What people don't get about boiler plates 25:55 - How often should you reposition your product 29:54 - What do you reposition for? 34:58 - Sales Pitch: the book overview 40:22 - Positioning shouldn't live in the marketing side of the house 44:45 - Rapid Fire 1:02:19 - Connect with April Dunford on LinkedIn 1:02:57 - Parting msg: Stay cool, stay sassy

➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦  00:00 - Intro 01:20 - Journey from field marketing to event led growth 04:10 - The rise of event led growth 06:30 - What is event led intent? 08:06 - How content works in events 09:11 - How Airmeet does 26 events a quarter 10:40 - Event KPIs 13:22 - How to apply the people-first mindset into action 15:30 - KPIs for an evangelist 21:10 - Rapid Fire Questions 25:43 - Connect with Nick Bennett on LinkedIn 40:00 - Parting msg: Haters hate, creators create

In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign. In this episode, Jakub covers the following topics: – How content marketing strategy is different for horizontal SaaS vs. Vertical SaaS – His scalable method for arriving at content topics and aligning it to marketing goals – How to measure content success, and a lot more. If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you! Episode overview: 00:00 - Intro 01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign 05:33 - Choosing content marketing topics 10:11 - Customer language vs keyword search volume 12:25 - Content marketing approach at ActiveCampaign 14:46 - When and when not to use AI for content creation 16:48 - Content strategy for horizontal SaaS vs. vertical SaaS 19:47 - Most important content metric to measure 23:00 - Intent and conversion percentages 24:53 - LinkedIn's role in the content marketing mix 29:10 - Rapid Fire Questions 39:30 - Connect with Jakub on LinkedIn 40:00 - Parting msg: Try to find ways to solve problems with content 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: content marketing website traffic content marketing tips the saas sprints podcast active campaign b2b marketing lead generation google search console

➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product. Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum. This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise. ⏳ 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 ⏳ 00:00 - Intro 01:46 - The role of content from a founder perspective 03:31 - If everyone uses AI for content creation 04:53 - Outfunnel's inbound-outbound mix 06:05 - How category awareness impacts marketing mix 06:42 - Content strategy and how to choose topics 08:30 - Expectations from content 10:05 - Organic and direct traffic as sources 12:50 - Defining lead sources 13:38 - Using data and content to improve customer experience 17:41 - Rapid Fire Questions 26:37 - Connect with Andrus on LinkedIn 27:08 - Parting msg: build relationships #saas #contentmarketing #demand 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: demand generation outfunnel content marketing tips the saas sprints podcast b2b lead generation b2b marketing pricing go to market

➟ In this episode of The SaaS Sprints Podcast, Tara Robertson, the head of demand generation at Chili Piper shares an inside scoop of what makes their demand generation model effective, their social media strategy, and why their sales team takes a no discount policy stand. She discusses what makes the different channels of Chili Piper tick, sometimes even with on zero budget. If you want to learn how to do demand generation the right away, the role of content in demand generation, and the mistakes to avoid when building your demand generation program, this episode is for you. We hope you're able to apply the tips from this episode to generate demand across your channels, attract the right audience, and grow your business. ➡️ ⁣Here's a quick overview of the episode: 00:00 - Intro 01:08 - How are demand generation and demand capture different 02:50 - Role of content in demand gen for Chili Piper 04:09 - Piper takeovers 06:10 - Thought leadership execution process 08:35 - Overcoming objections in though leadership execution 09:30 - Qualifying intent across channels 12:40 - Should there be gated content at all? 14:32 - Newsletter as an alternative to traditional gated content 15:53 - Podcasting as an integral demand generation lever 17:11 - Metrics to measure demand generation 19:02 - Rapid Fire Questions 23:09 - Connect with Tara on LinkedIn 23:37 - Parting msg: Try to find your community 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: demand generation chili piper content marketing tips the saas sprints podcast b2b lead generation b2b marketing lead generation

➟ In this episode of The SaaS Sprints Podcast, Will Aitken from Lavender shares immediately actionable tips on how to create effective content for specific channels such as Youtube, TikTok, podcasts, blogs and more. He discusses why it's important to make content that is truly valuable and not just self-promotional. He specifically talks about how to integrate video into your demand generation, prospecting, and most importantly, the mistakes to avoid when building a video program. If you're looking to start making video content and you're not sure where to start, then this episode of The SaaS Sprints Podcast is for you! We hope you're able to apply content marketing tips from this episode to build trust for your channels, attract the right audience, and grow your business. ➡️ ⁣Here's a quick overview of the episode: 00:00 - Intro 01:17 - Will Aitken's content creation process 04:20 - Journey from seller to social content 05:35 - Need to create content for specific platforms 07:42 - Diversifying platforms: biggest opportunity for creators 09:30 - Translating social engagement to business outcomes 10:58 - The future is diversified content 13:30 - Role of video in prospecting 16:17 - How to use AI for content inspiration 17:43 - AI tools supporting content production 19:40 - Lavender's recipe to telling great stories 20:30 - Rapid Fire Questions 26:45 - Connect with Will on LinkedIn 27:10 - Reminder: Stop making selfish content - ➡️ About SaaS Sprints, the content marketing agency: SaaS Sprints is a content marketing agency that helps SaaS companies in generating demand. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of Chinese whisper. ➡️ Related searches: video content video prospecting content marketing tips repurpose content how to create content for youtube how to create content for tiktok content marketing podcast