The SaaS Sprints Podcast (Content Marketing Podcast)
Yaagneshwaran Ganesh
21 episodes
9 months ago
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
Avoid these mistakes in your next customer newsletter: Mark Evans
The SaaS Sprints Podcast (Content Marketing Podcast)
39 minutes 42 seconds
2 years ago
Avoid these mistakes in your next customer newsletter: Mark Evans
Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love.
If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast.
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00:00 - Intro
01:40 - Why bottom funnel content is ignored?
04:22 - What content to focus in initial stages
06:56 - Don't go too broad too early
08:38 - Components of product comparison page
14:21 - Framework for customer marketing
15:07 - Mistakes to avoid in your newsletter
18:20 - Picking the case stories is a balancing act
20:45 - Most companies don't take advantage of their About Us page
24:33 - Always start with brand positioning
26:09 - Rapid Fire
38:31 - Connect with Mark on LinkedIn
38:55 - Parting msg: Marketing is balancing act
The SaaS Sprints Podcast (Content Marketing Podcast)
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
