➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product. Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum. This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise. ⏳ 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 ⏳ 00:00 - Intro 01:46 - The role of content from a founder perspective 03:31 - If everyone uses AI for content creation 04:53 - Outfunnel's inbound-outbound mix 06:05 - How category awareness impacts marketing mix 06:42 - Content strategy and how to choose topics 08:30 - Expectations from content 10:05 - Organic and direct traffic as sources 12:50 - Defining lead sources 13:38 - Using data and content to improve customer experience 17:41 - Rapid Fire Questions 26:37 - Connect with Andrus on LinkedIn 27:08 - Parting msg: build relationships #saas #contentmarketing #demand 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: demand generation outfunnel content marketing tips the saas sprints podcast b2b lead generation b2b marketing pricing go to market