The SaaS Sprints Podcast (Content Marketing Podcast)
Yaagneshwaran Ganesh
21 episodes
9 months ago
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
The SaaS Sprints Podcast (Content Marketing Podcast)
33 minutes 33 seconds
2 years ago
Content strategy for early-stage SaaS: Devin Reed
In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups.
He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes.
So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!
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00:00 - Intro
01:15 - Starting as a one person content team
02:49 - First 30 days of a content marketer
04:56 - The power of webinars and mid-funnel
07:20 - Make content entertaining and educational
09:57 - Structuring the content team
11:50 - Measuring content marketing
14:07 - Start with the CEO slide
15:55 - Documenting & aligning on POV
18:08 - Executing on the POV
21:20 - Being intentional about podcasts
25:08 - Role of podcasts in your content mix
27:30 - Rapid Fire
32:14 - Connect with Devin on LinkedIn
32:45 - Parting msg: Pick metrics that align to org goals
The SaaS Sprints Podcast (Content Marketing Podcast)
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
