The SaaS Sprints Podcast (Content Marketing Podcast)
Yaagneshwaran Ganesh
21 episodes
9 months ago
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
Amplify your brand narrative with content: Morgan J Ingram
The SaaS Sprints Podcast (Content Marketing Podcast)
39 minutes 54 seconds
2 years ago
Amplify your brand narrative with content: Morgan J Ingram
In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level.
Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy.
If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen!
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00:00 - Intro
01:35 - What is narrative led growth
03:26 - Who sets the tone?
06:37 - Video framework for prospecting
10:12 - What it takes to be a great content creator
14:23 - Angel Falls Method for content repurposing
17:25 - What makes Angel Falls Method different
19:20 - Not every employee will advocate your brand
20:15 - Executives need to be advocates
23:20 - Why Lavender is successful on social media
24:36 - How to advocate without losing authenticity
28:10 - Rapid Fire
38:22 - Connect with Morgan on LinkedIn
39:00 - Parting msg: Try one experiment this year that you're afraid to do
The SaaS Sprints Podcast (Content Marketing Podcast)
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
