In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD. Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers. The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - All those titles are irrelevant! 03:40 - How Jobs To Be Done (JTBD) can influence content 05:19 - What should your product page convey 10:00 - JTBD influence on comparison pages 12:54 - What comparison pages miss 14:27 - The role of TAM 19:02 - Identifying the JTBD for all-in-one solutions 21:54 - Stop selling pain 24:30 - We assume symmetry 29:15 - On-the-spot JTBD case study 38:24 - Product-led is about how well you educate your customer 42:27 - Why Basecamp got rid of free trial 47:03 - What a community really mean 47:35 - Rapid Fire 59:12 - Parting msg: Find struggling moments