In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign. In this episode, Jakub covers the following topics: – How content marketing strategy is different for horizontal SaaS vs. Vertical SaaS – His scalable method for arriving at content topics and aligning it to marketing goals – How to measure content success, and a lot more. If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you! Episode overview: 00:00 - Intro 01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign 05:33 - Choosing content marketing topics 10:11 - Customer language vs keyword search volume 12:25 - Content marketing approach at ActiveCampaign 14:46 - When and when not to use AI for content creation 16:48 - Content strategy for horizontal SaaS vs. vertical SaaS 19:47 - Most important content metric to measure 23:00 - Intent and conversion percentages 24:53 - LinkedIn's role in the content marketing mix 29:10 - Rapid Fire Questions 39:30 - Connect with Jakub on LinkedIn 40:00 - Parting msg: Try to find ways to solve problems with content 🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: content marketing website traffic content marketing tips the saas sprints podcast active campaign b2b marketing lead generation google search console