The SaaS Sprints Podcast (Content Marketing Podcast)
Yaagneshwaran Ganesh
21 episodes
9 months ago
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
How content marketing falls short for sales: Scott Marker
The SaaS Sprints Podcast (Content Marketing Podcast)
31 minutes 48 seconds
2 years ago
How content marketing falls short for sales: Scott Marker
In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales. We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals.
Whether you're a startup or an established business, this podcast is a must-listen.
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00:00 - Intro
01:50 - Why do sales people create their own content?
04:32 - The gap between sales and content creation
08:48 - Talk to sales people
10:44 - How to be a better partner to AEs and SDRs
13:21 - Understanding the sales world
15:27 - It's equally sales team's job to take content help
16:49 - Earning a content champion in sales
18:10 - Rapid Fire
28:34 - Connect with Scott on LinkedIn
29:20 - Parting msg: Always keep learning
The SaaS Sprints Podcast (Content Marketing Podcast)
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
