The SaaS Sprints Podcast (Content Marketing Podcast)
Yaagneshwaran Ganesh
21 episodes
9 months ago
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
Mapping your content to buyer journey: Adam Turinas
The SaaS Sprints Podcast (Content Marketing Podcast)
38 minutes 41 seconds
2 years ago
Mapping your content to buyer journey: Adam Turinas
In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data.
So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!
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00:00 - Intro
01:36 - Buyer journey as a base to create content
09:06 - Connecting content to buyer intent
13:36 - What is intent data?
17:20 - Is it reliable to build content strategy based on intent data?
20:01 - Engagement planning framework
25:40 - How to use buyer intent
29:00 - Total Customer Growth Model
31:42 - Rapid Fire
37:00 - Connect with Adam on LinkedIn
37:47 - Parting msg: Know your customer to get better at your craft
The SaaS Sprints Podcast (Content Marketing Podcast)
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
