The SaaS Sprints Podcast (Content Marketing Podcast)
Yaagneshwaran Ganesh
21 episodes
9 months ago
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
How to escape ineffective content marketing: Nemanja Zivkovic
The SaaS Sprints Podcast (Content Marketing Podcast)
1 hour 3 minutes 10 seconds
2 years ago
How to escape ineffective content marketing: Nemanja Zivkovic
In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.
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00:00 - Introduction
02:40 - Why people underestimate what it takes
06:00 - Lack of a coherent marketing strategy
09:00 - Is more content good or bad?
14:10 - What's the first to fix when it comes to content
20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)
24:10 - How to compete with content
28:07 - How in-person events contribute to influential content
33:50 - How to think about content promotion
43:20 - Expect content to become more entertaining
46:40 - Rapid Fire
1:00:51 - Connect with Nemanja on LinkedIn
1:02:30 - Parting msg: Keep it funky
The SaaS Sprints Podcast (Content Marketing Podcast)
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
