The SaaS Sprints Podcast (Content Marketing Podcast)
Yaagneshwaran Ganesh
21 episodes
9 months ago
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
All content for The SaaS Sprints Podcast (Content Marketing Podcast) is the property of Yaagneshwaran Ganesh and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
How to create compelling customer testimonials: Dustin Tysick
The SaaS Sprints Podcast (Content Marketing Podcast)
27 minutes 49 seconds
2 years ago
How to create compelling customer testimonials: Dustin Tysick
In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials.
Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with.
However, the key is to keep them authentic. Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey.
ππππ£π§ππ₯π¦
00:00 - Intro
01:15 - Selecting customers for testimonials
03:00 - Creating and repurposing customer testimonials
04:42 - Mapping testimonials to customer journey
07:32 - Don't stop at deal close
08:40 - Framework to map testimonials to customer journey
10:20 - Working with revenue teams to get customer videos
13:41 - Real videos are more important than AI
15:45 - How to make the customer story compelling
18:35 - Hooks and click baits aren't the same
20:00 - Rapid Fire
26:26 - Connect with Dustin on LinkedIn
27:12 - Parting msg: Repurpose repurpose repurpose
The SaaS Sprints Podcast (Content Marketing Podcast)
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
