The SaaS Sprints Podcast (Content Marketing Podcast)
Yaagneshwaran Ganesh
21 episodes
9 months ago
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
The SaaS Sprints Podcast (Content Marketing Podcast)
45 minutes 3 seconds
2 years ago
How to maximize revenue through SEO: Sam Dunning
In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website.
He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers.
So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you!
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00:00 - Intro
01:30 - Where most SaaS miss out on SEO
03:26 - Starting point of SEO for new websites
08:46 - Demand generation vs demand capture mix
12:28 - What are money keywords
20:25 - Balancing functional SEO and content quality
22:40 - Approach to building backlinks
29:00 - Building content partnerships
29:40 - Components of a great website
36:33 - Rapid Fire
42:42 - Connect with Sam on LinkedIn
43:10 - Parting msg: Experiment and try building things yourself
The SaaS Sprints Podcast (Content Marketing Podcast)
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
