In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more. She also throws light on when and how frequently should an organization test and adjust their positioning. If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:29 - When are you ready for positioning 04:13 - How many customers before you validate positioning 06:45 - Transitioning the positioning story from founder-led 09:59 - April's client qualification process 13:48 - Positioning when people don't realize they have a problem 16:54 - Educating the market 20:00 - The need for a cross-functional team 23:28 - What people don't get about boiler plates 25:55 - How often should you reposition your product 29:54 - What do you reposition for? 34:58 - Sales Pitch: the book overview 40:22 - Positioning shouldn't live in the marketing side of the house 44:45 - Rapid Fire 1:02:19 - Connect with April Dunford on LinkedIn 1:02:57 - Parting msg: Stay cool, stay sassy