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The REDX Podcast
REDX
376 episodes
2 days ago
Listen to The REDX Podcast to discover tips, tricks, habits, and hacks from top-performing real estate agents. No matter what stands in your way, we've got all the best resources in place to provide clarity, support, and peace of mind so you have more time to connect with the right people, and create meaningful opportunities to succeed in your business.
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Business
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All content for The REDX Podcast is the property of REDX and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Listen to The REDX Podcast to discover tips, tricks, habits, and hacks from top-performing real estate agents. No matter what stands in your way, we've got all the best resources in place to provide clarity, support, and peace of mind so you have more time to connect with the right people, and create meaningful opportunities to succeed in your business.
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Business
Episodes (20/376)
The REDX Podcast
Stop Renting Leads: Lars Hedenborg’s Blueprint to Build Scalable Systems for Freedom and Profit

In this episode of The REDX Podcast, real estate veteran Lars Hedenborg helps agents regain control of their business in a changing market. Lars—known for his proven track record of scaling real estate teams and mentoring agents—shares how to shift from chaos and uncertainty to structure and predictable growth. Listeners will learn how to build sustainable lead generation levers that produce consistent income, freedom, and long-term stability in any market.


Here’s what you will discover in this episode…

You’ll learn why relying on paid leads and portals keeps agents trapped in a cycle of dependency—and how to break free with self-owned marketing systems.

You’ll discover the four most effective lead gen levers to generate predictable listings using expireds, FSBOs, databases, and geo-farming.

You’ll uncover the mindset shift required to transition from “grinding agent” to “business owner” with time and financial freedom.


JUMP TO THESE TOPICS

00:00 – 🎙 Setting the Stage: Why Agents Feel Out of Control in 2025

04:20 – 📉 The Broken Lead Industry: 1 Billion Leads Sold, 4 Million Deals Closed

06:30 – 💡 The Mindset Shift: Stop Renting Leads and Start Owning Your Systems

12:40 – 📘 Lessons from The E-Myth Revisited and Building a Real Business

17:00 – ✍️ Writing Your Vision: How to Define the Life and Business You Want

26:40 – ⚙️ Building Lead Gen Levers: The Four Pillars of a Predictable Business

33:50 – 📞 Expireds & FSBOs: Proven Systems for High-Conversion Listing Leads

36:50 – 🏡 Geo Farming & Community Marketing: Long-Term Leverage Strategies

39:40 – 🚫 Paid Leads & Crack Addictions: Why You Must Wean Off Third-Party Funnels

41:00 – ⏳ Playing the Long Game: Building a Business Worth Owning



REACH LARS

⚡️ Website: https://agentfreedomos.com

⚡️ Instagram: https://www.instagram.com/larshedenborg/?hl=en

⚡️ Facebook: https://www.facebook.com/lhedenborg/


RESOURCES:

⚡️Expired Leads: https://www.redx.com/products/expired-leads/

⚡️FSBO Leads: https://www.redx.com/products/fsbo-leads/

Show more...
2 days ago
43 minutes 58 seconds

The REDX Podcast
How Jay Kinder Uses AI to Slash Lead Costs and Build a Scalable Real Estate Empire

In this episode of the REDX Podcast, host Curtis welcomes industry powerhouse Jay Kinder, former #1 Coldwell Banker agent worldwide and co-founder of Kinder Reese, to dive deep into the real estate marketing shift happening right now. Jay unpacks how agents can break free from overpriced lead systems, master efficiency in customer acquisition, and leverage AI-driven marketing to scale their business. If you’re tired of renting leads and ready to own your systems and results, this conversation will change the way you think about marketing forever.


Here’s what you will discover in this episode…

How to cut your lead acquisition costs by up to 90% using AI-powered targeting and messaging.

Why mastering marketing psychology—and understanding your audience’s emotions—is the key to conversion in 2025’s real estate market.

A proven path for agents to build a predictable, scalable, and high-margin business without being dependent on lead portals.


JUMP TO THESE TOPICS

00:50 – 💪 Jay’s Journey From Top Agent to Mentor of 8,000+ Agents

04:40 – 💸 Why Lead Costs Are Skyrocketing—and How It’s Killing Profit Margins

07:50 – 🧠 The AI Revolution: How Jay Uses ChatGPT to Slash Customer Acquisition Costs

10:30 – 🔊 The Coming Wave of AI Voice Conversations in Real Estate

13:20 – 📞 Why Expireds Are Still the Most Profitable Leads in Today’s Market

16:50 – 💬 How to Speak to Expireds’ True Emotion: Embarrassment, Not Anger

18:40 – 🎯 Building Hyper-Targeted Ads That Convert Using ChatGPT Avatars

23:00 – ⚙️ Efficiency and Scaling: How to Build Trust With Strangers at Scale

26:00 – 📈 Jay’s Advice for New Agents: Build Skills, Not Just Pipelines

29:00 – 🔁 The Power of Scripts, Consistency, and Following Proven Processes


REACH JAY

⚡️ Instagram: https://www.instagram.com/jaykinder82

⚡️ Facebook: https://www.facebook.com/jaykinderteam/

⚡️ Website: www.jaykinder.com


RESOURCES:

 ⚡️ REDX – https://www.redx.com

Show more...
1 week ago
32 minutes 31 seconds

The REDX Podcast
From Buyer Agent to Listing Machine: How Brad Boone Built a Predictable Real Estate Business

In this episode of The REDX Podcast, Curtis Fenn sits down with powerhouse Oklahoma City real estate agent Brad Boone to discuss how he’s built a thriving, listing-heavy business in one of the toughest markets. Brad shares his journey from working buyers exclusively to mastering listings, prospecting through REDX, and building a repeatable system for consistent growth. Listeners will learn how to gain control of their lead generation, sharpen their phone skills, and create a business that’s both sustainable and scalable.


Here’s what you will discover in this episode…

  • How Brad transitioned from buyer-heavy work to a listings-first business model that gave him more time and freedom.

  • Why mastering prospecting skills and consistent cold calling creates predictable, long-term success in real estate.

  • How discipline, mindset, and daily habits directly translate into more deals, stronger client relationships, and business growth.


JUMP TO THESE TOPICS

💬 00:45 – Brad Boone’s Journey Into Real Estate and Building a Small But Mighty Team

📈 05:00 – Transitioning From Buyers to Listings and Why It Changed Everything

🏠 06:40 – How Listing Signs Turn Into High-Quality Buyer Leads

🧠 09:00 – Lessons Learned From Early Mistakes and Building Better Systems

📞 14:30 – From Zillow Leads to REDX: How Brad Took Control of His Pipeline

🔥 16:00 – The “Hot Call” Mindset and Finding Motivation Through Coaching

💪 20:00 – Overcoming Fear and Building Confidence on the Phone

🌳 29:00 – Brad’s “Forest Analogy” for Consistency and Long-Term Growth

🚀 31:30 – Scaling to 100 Deals a Year: Hiring, Systems, and Next-Level Goals

📲 34:50 – How to Connect With Brad and Join His Journey


REACH BRAD

⚡️ Instagram: https://www.instagram.com/goodmove.homes/?hl=en 


RESOURCES:

⚡️ REDX Prospecting Platform: https://www.redx.com/ 

Show more...
3 weeks ago
36 minutes 2 seconds

The REDX Podcast
Building a Real Estate Team That Lasts With Katie Day

In this episode of the REDX Podcast, Hannah Rabé sits down with Katie Day, team leader of Move Me to Texas in Houston, to explore the realities of building and running a successful real estate team. Katie shares her journey from multifamily property management into residential sales and opens up about the lessons she’s learned around hiring, culture, systems, and consistency. Whether you’re a solo agent considering growth or a team leader navigating challenges, this episode offers practical advice and inspiration to help you scale without losing balance.


Here’s what you will discover in this episode…

  • You’ll learn why consistency and showing up every day is more powerful than chasing shiny objects.

  • You’ll understand the critical first hires and systems that set the foundation for sustainable team growth.

  • You’ll discover how culture, accountability, and integrity can make or break your team’s long-term success.


JUMP TO THESE TOPICS

🎓 01:10 – Katie’s Transition From Multifamily to Residential Real Estate

💼 03:00 – Going Solo to Building a Team for Work-Life Balance

📱 04:50 – Why Katie Shares Everything on Social Media

🤝 07:00 – Lessons Learned From Early Hiring Mistakes

🛠 08:40 – SOPs, VAs, and Building Scalable Systems

🌟 10:00 – Culture, Core Values, and Hiring for Fit

📊 17:10 – Metrics That Matter: Calls, Conversations, and Appointments

🚀 20:10 – Growth Models: Teams vs. Micro-Teams

⚡️ 22:00 – Tech Essentials: CRMs, AI, and Automation

🔥 28:50 – Katie’s Best Advice: Consistency and Integrity in Leadership


REACH TREASURE

⚡️ Website: https://movemetotx.com/ 

⚡️ Facebook: https://www.facebook.com/movemetotx 

⚡️ Instagram: @movemetotx 

⚡️ Email: katie@movemetotx.com 


RESOURCES:
REDX: https://www.redx.com/ 

Show more...
1 month ago
31 minutes 28 seconds

The REDX Podcast
From Burnout to Breakthrough: Real Estate Lessons with Treasure Davis

In this episode of the REDX Podcast, Curtis Fenn welcomes veteran real estate leader and Tom Ferry coach, Treasure Davis. With over 20 years of experience, more than 3,500 homes sold, and a reputation for building thriving teams, Treasure shares her insights on overcoming agent burnout and finding long-term success in a challenging market. Listeners will walk away with actionable strategies to maintain consistency, protect their mindset, and create sustainable business practices that fuel both production and fulfillment.


Here’s what you will discover in this episode…

How to prevent and recover from burnout by building routines, setting boundaries, and leveraging support.

Why consistency, sacrifice, and a growth mindset are the three essential traits of top producers.

How reconnecting with your “why” and focusing on income-producing activities keeps you motivated and moving forward.


JUMP TO THESE TOPICS

🔥 01:50 – Treasure’s 20-Year Journey and 3,500 Homes Sold

💡 05:40 – Why Burnout Is More Common in Today’s Market Than in 2008

📈 09:50 – The Three Keys to Long-Term Success in Real Estate

📞 13:30 – Prospecting Every Day: Why It Still Works After 20 Years

🧠 21:00 – Defining Your “Why” and Staying Grounded in Tough Markets

🤝 25:10 – The Role of Community and Support Systems in Avoiding Burnout

📊 33:00 – Setting Goals in Sprints: How to Plan and Reverse Engineer Success

🏆 37:50 – Focusing on Strengths and Choosing the Right Lead Sources

⏰ 44:30 – Time Audits: The Secret to Identifying Burnout Triggers

📲 46:40 – How to Connect with Treasure Davis


REACH TREASURE

⚡️ Website: https://www.treasuredavis.com/ 

⚡️ Facebook: https://www.facebook.com/ColoradoSpringsHouseValues 

⚡️ Instagram: https://www.instagram.com/treasuredavisrealtor
⚡️ Email: homes@treasuredavis.com

Show more...
1 month ago
47 minutes 36 seconds

The REDX Podcast
From $500M Sold: David Van Noy’s Formula for Real Estate Mastery

In this episode of the REDX Podcast, Curtis Fenn sits down with Kansas City real estate veteran and coach David Van Noy, who has sold over 2,000 homes and closed more than $500 million in transactions. David shares his no-nonsense perspective on what agents must focus on right now to survive and thrive in today’s challenging market. From cutting through distractions to mastering fundamentals, this conversation delivers clear, actionable strategies that agents can implement immediately to grow their business.


Here’s what you will discover in this episode…

  • The most successful agents protect their focus and eliminate distractions to consistently execute money-making activities.

  • Studying the market deeply and consistently provides the confidence and expertise clients expect from a true professional.

  • Working on personal discipline—health, mindset, and lifelong learning—is the ultimate competitive advantage in real estate.


JUMP TO THESE TOPICS

🎙️ 00:00 – Introduction to David Van Noy and His $500M Career

📱 03:00 – Why Technology is Making Agents Lazy

📋 04:50 – Back to Basics: The Daily Call List Strategy

📚 06:30 – The High Value of Focus and Reading

💪 11:30 – Why Physical Health Directly Impacts Your Sales

📊 13:20 – How to Study the Market Like a Pro

🏡 15:40 – The Five Market Numbers Every Agent Must Know

📞 19:10 – Scripts, Confidence, and Expired Listings

🌐 26:30 – Beyond Sales: Learning Finance, Economics, and Negotiation

🚫 30:00 – Boundaries, Distractions, and Building a Focused Business


REACH DAVID VAN NOY

⚡️ Website: https://www.vannoyre.com/

⚡️ Instagram: @davidvannoyjr

⚡️ Email: david@vannoyre.com

⚡️ LinkedIn: https://www.linkedin.com/in/davidvannoyjr 


RESOURCES:

Expired Leads: https://www.redx.com/products/expired-leads/

REDX: https://www.redx.com/

Show more...
1 month ago
36 minutes

The REDX Podcast
The Systems, Content, and Community That Attracts and Converts Clients

After 10 years in the Navy and another decade in real estate, Shane Burgman shares how discipline, boundaries, and systems helped him grow into a top-producing agent and team leader in Florida. This episode breaks down how he generates leads, builds his brand, and dominates his local market.


Here's what you will discover:

  • How military discipline shaped Shane's real estate systems

  • The exact formula behind his high-performing open houses

  • How his YouTube and Instagram content generate referrals and clients


Jump to these topics:

🫡 00:40 Shane’s background: Navy to real estate

📍 01:19 Living and working on Florida’s Space Coast

🔗 02:20 Military mindset’s impact on real estate success

🛑 03:41 Setting client boundaries and using communication systems

📆 04:30 Creating structured processes for showing homes

🏠 05:30 Open houses as a consistent lead source

📣 11:00 Promoting open houses with Facebook and shaved ice

📬 14:50 Building a local database through events

🎥 17:50 YouTube strategy: content, SEO, and personality

📩 27:17 Using direct mail to dominate a neighborhood


REACH SHANE BURGMAN

Instagram: https://www.instagram.com/shaneburgman/

YouTube: https://www.youtube.com/@SpaceCoastShane

Email: shane@theburgmangroup.com

Show more...
2 months ago
31 minutes 24 seconds

The REDX Podcast
Dustin Sherlin’s Lead Gen System: From Rookie Agent to Franchise Owner

Dustin Sherlin, a 20-year real estate veteran and Realty One Group franchise owner, joins the REDX Podcast to share how he scaled from solo agent to brokerage leader using proven systems, follow-up strategies, and REDX lead tools.


Here's what you will discover...

  • How Dustin's structured systems turn leads into listings

  • Why follow-up is the secret to long-term success

  • The role of coaching and tech in building a scalable business


Jump to these topics:

🎙️ 01:00 Dustin’s 20-year real estate journey and market perspective

🏠 02:10 How he accidentally got into the business and never left

📞 03:00 Finding mentors and learning to lead generate effectively

📈 04:40 Why follow-up systems are critical for long-term success

🔁 07:20 How his lead gen evolved with tech and market shifts

🧠 09:50 Structure, consistency, and treating every lead equally

⏰ 13:30 Time-blocking for productivity and preventing burnout

🚀 18:00 Scaling from solo agent to franchise owner

🧩 21:30 Biggest lead gen struggles and advice for agents

📲 25:10 How REDX helped him dominate expireds and FSBOs


REACH DUSTIN SHERLIN

🔗 Website: https://www.rogexperts.com/


RESOURCES

🔗 REDX Prospecting Tools: https://www.redx.com/

Show more...
2 months ago
30 minutes 46 seconds

The REDX Podcast
Built to Profit: Real Talk for Real Estate Leaders with Yvonne Arnold

Real estate veteran Yvonne Arnold joins the REDX Podcast to share the hard truths and strategies team leaders and agents need to hear. From leadership pitfalls to scaling smart with systems and support, she unpacks what it really takes to build a profitable business.


Here’s what you will discover...

  • Why most agents struggle to scale—and how to avoid it

  • The true role of a team leader (and who shouldn’t be one)

  • How to turn chaos into consistency with the right systems and support


Jump to these topics

🧠 00:00 - Yvonne’s start as the “original ISA” at age 14

📉 02:07 - Lessons from launching in a crashing market

💼 05:00 - Why agents “die broke” and how to fix it

📊 06:42 - Profit vs. Gross: The only number that matters

📈 07:40 - Leveraging REDX, AI, and VAs to buy back time

👥 08:50 - Should you really build a team?

🛠️ 13:00 - The top 3 business gaps to fix fast

👩‍💼 16:17 - Why “team lead” ≠ leader—and how to become one

📞 25:10 - Setting real standards for prospecting and performance

🥁 34:40 - How to discover your real “drum” and business model


REACH YVONNE ARNOLD

🔗 Built to Profit School – Launching August

🔗 Website: https://www.yvonnearnold.com/

🔗 Instagram: https://www.instagram.com/yvonnearnold_/

Show more...
2 months ago
35 minutes 44 seconds

The REDX Podcast
Beating Burnout & Boosting Production in a Tough Market with Andy Nelson

In this episode, Curtis Fenn sits down with top-producing agent and coach Andy Nelson to tackle one of the biggest issues in real estate right now—burnout. Andy shares how to recognize the early signs, why vision (not vacations) is the real cure, and tactical strategies to win in today’s slow market. From redefining success to mastering expired listings with a multi-touch approach, Andy gives you the blueprint to protect your energy, increase production, and stay in the game.


Here’s what you will discover…

• The #1 sign you’re burned out (and it’s not exhaustion)

• Why comparing yourself to other agents will kill your motivation

• How to design your day so it fuels your life, not drains it

• Andy’s exact expired listing system that generated $52K GCI from $3K in mailers

• The mindset shift that turns daily grind into meaningful progress


Jump to these topics:

🔥 0:00 – Curtis introduces Andy Nelson and sets the stage

🎯 1:00 – Andy’s backstory: From Navy to top-producing real estate coach

📉 4:00 – Why so many agents are burned out in today’s market

🚨 7:50 – The real definition of burnout in real estate

🛑 9:00 – Death by a thousand distractions

💡 11:30 – Vision over vacations: The cure for burnout

📅 17:00 – Building your schedule around non-negotiables

🏖 23:30 – Work-life counterbalance and “seasons” of success

📞 28:20 – Own the morning: Protecting your lead gen time

📬 31:00 – Andy’s five-way system for working expired listings

💰 35:00 – Breaking down his $3K-to-$52K direct mail ROI

🚪 37:20 – Why door knocking and mail work better now than ever

🏆 41:00 – How winning combats burnout and fuels momentum

💭 43:30 – Final advice: You don’t fix burnout with time off—you fix it with vision


REACH ANDY NELSON

Website: www.gloveru.com/real-estate-coaches/andy-nelson

Instagram: https://www.instagram.com/masterplannin/?hl=en 

Facebook: https://www.facebook.com/ironvalley757/ 

Show more...
2 months ago
46 minutes 6 seconds

The REDX Podcast
How Josh Roy Used REDX's Expired & FSBO Leads to Succeed in Any Market

After nearly two decades in real estate, Josh Roy joins the REDX Podcast to share how consistent prospecting—especially FSBOs and expireds—has built his business in any market. From cold calls with a phone book to 15 listings in a month, Josh proves the power of daily discipline.

Here's what you will discover:

  • How Josh launched his career in a new city with no sphere.

  • The simple FSBO script he’s used successfully since 2008.

  • Why daily prospecting guarantees long-term success.

Jump to these topics:

📍 01:00 Josh Roy’s intro and 19 years in real estate

📚 02:50 Starting out while in college and learning the ropes

📞 04:05 Early prospecting with printed FSBO lists and a phone book

💡 06:40 Discovering REDX in 2008 and shifting to expires

🚀 12:10 Relocating to Colorado Springs and getting 15 listings in a month

💬 15:00 Josh’s go-to FSBO script that’s stood the test of time

🎯 18:30 Why the goal is always getting face-to-face

📆 20:27 His consistent daily routine and lead generation mindset

📈 24:03 How his career and business have evolved

🔥 28:20 Final advice for agents struggling to get business


REACH JOSH ROYFacebook: https://www.facebook.com/josh.roy.7/


RESOURCESExpired Leads: https://www.redx.com/products/expired-leads/FSBO Leads: https://www.redx.com/products/fsbo-leads/

Show more...
3 months ago
29 minutes 55 seconds

The REDX Podcast
What Sellers Really Want—and How to Deliver It Every Time with Kent Brown

In this episode, Kent Brown breaks down the complete listing presentation process—what to do before, during, and after the appointment—to build confidence, close the deal, and win more listings.

Here's what you will discover...

  • The pre-listing prep agents skip (and why it's a mistake)

  • How to walk through a home and win seller trust

  • Kent's exact script for pricing strategy and objection handling

Jump to these topics

🧠 00:02 - Why most content stops at setting appointments, not winning them

📦 03:38 - What to include in a pre-listing packet

🔁 06:45 - "Looping" on the phone vs. answering at the table

😄 07:38 - Why posture and your first 10 seconds at the door matter

🚪 08:26 - Walkthrough etiquette that builds trust and control

📸 14:48 - The three-tiered marketing plan (with HDR photos & REDX)

📞 20:09 - Reverse prospecting: how Kent markets directly to buyer agents

📬 21:00 - Using REDX and direct mail to farm the neighborhood

📊 23:03 - How Kent walks sellers through pricing with 3-tiered strategy

🧾 26:15 - What to do when sellers want to overprice

🛑 32:31 - Objection: “We need to think about it” (and how to respond)


REACH KENT⚡️LinkedIn: https://www.linkedin.com/in/kent-brown-4b16038a/

RESOURCES:⚡️ REDX Expired Leads: https://www.redx.com/products/expired-leads/

Show more...
3 months ago
35 minutes 55 seconds

The REDX Podcast
The Real Reason Your Marketing Isn’t Working (And How to Fix It) with Jimmy Mackin

In this episode, Curtis Fenn and Jimmy Mackin dive deep into the challenges and strategies for succeeding in today’s tough real estate market. Discover how agents can pivot, market smartly, and build referral pipelines that actually convert.

Here's what you will discover...

  • Why optimizing or adding lead pillars is critical right now

  • A practical referral strategy using scripts that drive real results

  • How to manage energy (not just time) to stay consistent with prospecting

Jump to these topics:

🎯 0:00 – Why real estate agents must focus beyond bottom-of-funnel strategies

📈 0:46 – Jimmy’s Instagram wisdom: "Never stop marketing unless you don’t want more customers"

🔁 1:29 – The importance of consistency and lag time in real estate success

🎤 1:50 – Official episode kickoff with Curtis introducing Jimmy Mackin

🧠 3:05 – Jimmy’s marketing mindset and his beard origin story

📉 4:04 – Mindset shift: Winning in a down market with proactive action

⚒️ 7:01 – Two ways to grow: Optimize what’s working or add something new

📬 12:32 – The referral strategy agents aren't using but should be

🔋 19:21 – Why energy management beats time management

📊 40:52 – Data-driven marketing: Using listing stats to create compelling content

REACH JIMMY

Website: listingleads.com

Instagram: @jimmymackin

Twitter: @jimmymackin

Show more...
4 months ago
50 minutes 52 seconds

The REDX Podcast
How Corinne DeFilippis Took 40 Listings from Expireds in One Year

After $60M in closed transactions and a record-breaking year, Corinne shares how she turned cold calls into consistent listings. Learn how expireds became her goldmine, what her daily routine looks like, and the mindset shift that made her a true business owner.

Here's what you will discover...

• Why expired listings outperform FSBOs and other lead types

• The exact daily prospecting routine behind 40+ listings

• Mindset shifts that turn rejection into opportunity


Jump to these topics

📞 0:04 – Corinne’s cold calling origins from insurance to real estate

🌟 0:03:39 – From failing forward to $60M in sales through outbound prospecting

🎯 0:05:08 – Why cold calling was Corinne’s only option—and her biggest advantage

🧠 0:06:40 – Building trust and relationships with expireds over the phone

📈 0:08:30 – The power of listings: leverage, control, and scaling

📅 0:10:35 – Corinne’s 3-hour-a-day routine that fuels massive results

🔁 0:12:09 – Overcoming rejection and reshaping the conversation mindset

🎤 0:19:46 – Live expired listing role-play: script, objections, and appointment setting

📊 0:28:54 – Corinne’s “Unique Marketing Plan” that closes where others fail

🧩 0:31:29 – Becoming a business owner—not a slave to your real estate hustle


REACH CORINNE

⚡️ Email: corinne.defilippis@exprealty.com

RESOURCES

⚡️ REDX Expireds: https://www.redx.com/products/expired-leads/

Show more...
4 months ago
32 minutes 39 seconds

The REDX Podcast
The Scripts & Strategies to Turn Vacant Rentals into Repeat Business with Scott Catton

Scott Catton returns to share how For Rent By Owner (FRBO) leads can create lasting opportunities for agents who prioritize value and consistency. Learn his strategy for converting these underused leads into repeat business and long-term relationships.

Here's what you will discover...

  • Why FRBO leads offer high-quality data, high pickup rates, and long-term value

  • Scott’s proven script and tone techniques to engage effortlessly on calls

  • How to build a lasting pipeline with simple email follow-up strategies

Jump to these topics:

🎙️ 0:00 – Welcome back Scott Catton to the REDX podcast

📍 0:59 – Scott’s market and how he built his database from zero

🏘️ 1:54 – What FRBO leads are and why they’re valuable

🤔 2:28 – Overcoming the "what do I say?" barrier with FRBOs

💡 3:22 – Why FRBOs often own multiple properties (repeat deal potential!)

📞 4:53 – Scott’s daily calling routine and where FRBOs fit

📊 6:05 – High-quality data and pickup rates with FRBOs

🗣️ 7:25 – Why FRBOs are more open and less combative than other leads

🧠 8:46 – Scott’s script, tone, and inquisitive approach

🎯 13:44 – Handling different call directions and objections

📬 16:44 – Long-term follow-up strategy via weekly email

🧱 18:49 – Why consistency and long-game prospecting wins

🔑 24:05 – Conversations that uncover seller motivations

👥 26:32 – Final advice and joining Scott’s live call room


REACH SCOTT

📍 Call Room: callswithscott.com


RESOURCES

REDX FRBO Leads: https://www.redx.com/products/frbo-leads/

REDX Triple Line Dialer: https://www.redx.com/products/power-dialer/

Show more...
4 months ago
29 minutes 18 seconds

The REDX Podcast
Close Deals From Expired Listings Without Cold Calls: 5 Strategies That Work with Kristi Jencks

If you're looking for fresh, effective ways to win expired listings without always relying on cold calling, this episode is for you. Real estate coach and agent Kristi Jencks reveals 5 innovative strategies that cut through the noise and attract sellers—no scripts required.

Here's what you will discover...

  • Why direct mail still wins when done the right way

  • How to create content that expired sellers are searching for

  • A step-by-step expired strategy box that grabs attention

Jump to these topics:

🎙️ 0:01 – Meet Kristi Jencks: Agent, coach, and mom of 8

📍 2:02 – If I needed a listing in 24 hours...

📬 2:57 – Why direct mail works and how to make it emotional

🧠 4:40 – 3-part mail strategy that tells a story

✉️ 8:43 – Handwritten letters that actually convert

📱 10:12 – Using social media to attract expired leads

🎯 12:16 – Educational video content that builds trust

🏘️ 14:22 – Market snapshot content that positions you as the expert

📦 21:44 – “Save Search + Daily Drop” strategy with a physical kit

🤖 26:55 – Leveraging AI to show up in smart searches


REACH KRISTI

Website: kristijencks.com

Instagram: https://www.instagram.com/kristijencks/


RESOURCES

Ad Builder: https://www.redx.com/products/ad-builder/

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4 months ago
34 minutes 20 seconds

The REDX Podcast
The Program that Lets You Charge More, Do Less, and Sell Faster in Real Estate with Brendan Bartic

In this episode of the REDX Podcast, international real estate coach and listing specialist, Brendan Bartic reveals exactly why selling yourself is the fastest way to lose listings—and how a clearly structured, results-driven program can transform your entire business. Come see his proven system, breaking down precisely how to craft and confidently deliver a bulletproof listing presentation.


Here's what you will discover...

• How to stop relying on charisma and start delivering predictable outcomes that sellers crave.

• The powerful step-by-step scripts Brendan uses to close listings effortlessly

• A proven roadmap to creating your own irresistible program that sellers say yes to every time! 


Jump to these topics

🎙️ 0:00 – Brendan Bartic returns: Listing pro & REDX power user

📦 2:43 – Why your listing presentation is your product

🧠 3:50 – The Shark Tank mindset: Would they invest in your listing package?

📊 5:28 – The three seller priorities: Money, time, and headache

🚪 6:55 – Why one-off showings kill urgency and price

📈 7:44 – Creating launch weekend frenzy: What Australia teaches us

🛠️ 10:18 – Eliminating seller hassle with real solutions

🧼 10:46 – VIP presentation strategy: Clean, prep, and close

💡 13:42 – Stop selling yourself—start selling a strategy

📣 15:43 – The billboard test: Can you pitch your service at 60 mph?


REACH BRENDAN

Website: listingbeast.com

Instagram: https://www.instagram.com/brendanbartic/


RESOURCES

Free Script Book & Presentation Guide: https://www.listingbeast.com/scriptbook

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4 months ago
40 minutes 27 seconds

The REDX Podcast
Tim Harris’s Million-Dollar Blueprint for Expired Listings

Tim Harris returns to the REDX podcast to sound the alarm—and present the opportunity—on why expired listings are the most powerful income source for agents in today’s market. Tune in for sharp strategy, industry insights, and an energizing call to action.

Here's what you will discover...

• Why expired listings are today's top lead source and how to capitalize on them

• How passive marketing traps agents—and what to do instead

• The mindset shift agents need to thrive for the next 25 years

Jump to these topics

🧠 01:16 – Industry urgency and the shift in lead generation

📉 02:55 – How Zillow changed agent behavior starting in 2007

🚨 04:00 – Data reveals massive spike in expired listings

📊 05:00 – Relisting success: new agents vs. original agents

🤯 07:38 – Buying leads vs. being a listing agent

📞 09:36 – Why most agents avoid prospecting

🧪 15:00 – Simple business plan: maintain 5 listings

💡 24:00 – The real estate influencer trap vs. actual production

💥 31:00 – Passion is fleeting—discipline drives success

📈 41:00 – Long-term mindset: why this is the best time in real estate

REACH TIM HARRIS

🔗 Coaching & Podcast: https://timandjulieharris.com/

🔗 Join Tim at EXP Realty: Text 512-758-0206

🔗 Mastermind Registration: harrismastermind.com

RESOURCES

🔗 REDX Expired Leads: https://www.redx.com/products/expired-leads/

🔗 Harris Rules book: https://www.amazon.com/Harris-Rules-Real-Estate-Step-Step/dp/1946885991/

🔗 Make Housing Great Again podcast episode: https://timandjulieharris.com/2025/03/17/make-housing-great-again-generational-housing-boom-starts-now.html

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5 months ago
45 minutes 31 seconds

The REDX Podcast
From Contact to Contract: How to Automate Your Way to More Deals with Brandon Wise

A long-awaited integration is finally here! REDX and Wise Agent unite to simplify your lead-to-client process. In this podcast, Curtis Fenn and Brandon Wise dive deep into the impact of this partnership and the power of CRMs in today’s real estate market.


Here's what you will discover...

• Why a CRM is more critical now than ever before• How the new REDX + Wise Agent integration works• Real-world tips for maximizing lead conversions with automation


Jump to these topics:

🎙️ 0:01 – Meet Brandon Wise

🔧 1:31 – REDX + Wise Agent: Announcing the new integration

📊 2:57 – Why CRMs are essential in a low-turnover market

📈 4:57 – Scaling your CRM beyond Excel spreadsheets

🤝 6:40 – Aligning lead quality with powerful CRM tools

📞 10:37 – Demo: Sending REDX leads directly into Wise Agent

📅 12:08 – Automating follow-ups and scheduling with call lists

📩 14:20 – Setting up drip campaigns and smart lead rules

📋 17:01 – Listing checklists and over-communication triggers

📤 21:11 – Creating and sending high-impact email campaigns


REACH BRANDON WISE

Website: https://wiseagent.com


RESOURCES

REDX Platform: https://www.redx.com/

Wise Agent CRM: https://wiseagent.com

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5 months ago
32 minutes 31 seconds

The REDX Podcast
The Price Reduction Script That Every Agent Should Master with Patrick Ferry

In this episode of the REDX Podcast, real estate coach and marketing strategist Patrick Ferry joins Curtis Fenn to unpack what agents must do to win in today’s market. From mastering pricing conversations to delivering value through seller reports, Patrick delivers high-impact scripts and strategies agents can use immediately.


Here’s what you’ll discover in this episode…

  • How to confidently lead pricing conversations without fear or conflict

  • A 6-option framework for price reductions that sellers actually agree to

  • How to future pace sellers with market feedback and behavior insights


⏱️ JUMP TO THESE TOPICS

👋 0:40 – Meet Patrick Ferry: Coaching background & real estate legacy

📉 3:00 – What the market is signaling: Expired listings & growing uncertainty

📈 4:19 – Why Q2/Q3 is a huge opportunity for expireds (if you’re prepared)

💬 6:33 – Price reduction scripts that get results without blaming anyone

📊 12:38 – How to package your expertise as “new information” sellers want

🛠️ 17:00 – 4 components of a powerful weekly seller report

🧠 24:59 – “Review your options”: Patrick’s 6-option price reduction script

📉 30:01 – The power of micro price reductions for listing visibility

📣 34:46 – Understanding buyer behavior: A listing agent’s secret weapon

📺 39:37 – Where to get Patrick’s seller report + YouTube & newsletter tips

🏆 41:24 – Final advice: Stop chasing leads. Become a sought-after advisor.


📬 REACH PATRICK FERRY
📌 YouTube: https://www.youtube.com/@PatrickFerryCoach
📌 Coach Patrick's Sales Conversion Lab (Monday Masterclass): https://patrick-ferry.kit.com/f44ba81000
📌 Price Reduction Guide: https://patrick-ferry.kit.com/2664c5cc12


📚 RESOURCES

📌 REDX Prospecting Community Facebook Group: https://www.facebook.com/groups/338535896636645

📌 REDX Expired Leads: https://www.redx.com/products/expireds/

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5 months ago
42 minutes 35 seconds

The REDX Podcast
Listen to The REDX Podcast to discover tips, tricks, habits, and hacks from top-performing real estate agents. No matter what stands in your way, we've got all the best resources in place to provide clarity, support, and peace of mind so you have more time to connect with the right people, and create meaningful opportunities to succeed in your business.