In this episode, Kent Brown breaks down the complete listing presentation process—what to do before, during, and after the appointment—to build confidence, close the deal, and win more listings.
Here's what you will discover...
The pre-listing prep agents skip (and why it's a mistake)
How to walk through a home and win seller trust
Kent's exact script for pricing strategy and objection handling
Jump to these topics
🧠 00:02 - Why most content stops at setting appointments, not winning them
📦 03:38 - What to include in a pre-listing packet
🔁 06:45 - "Looping" on the phone vs. answering at the table
😄 07:38 - Why posture and your first 10 seconds at the door matter
🚪 08:26 - Walkthrough etiquette that builds trust and control
📸 14:48 - The three-tiered marketing plan (with HDR photos & REDX)
📞 20:09 - Reverse prospecting: how Kent markets directly to buyer agents
📬 21:00 - Using REDX and direct mail to farm the neighborhood
📊 23:03 - How Kent walks sellers through pricing with 3-tiered strategy
🧾 26:15 - What to do when sellers want to overprice
🛑 32:31 - Objection: “We need to think about it” (and how to respond)
REACH KENT⚡️LinkedIn: https://www.linkedin.com/in/kent-brown-4b16038a/
RESOURCES:⚡️ REDX Expired Leads: https://www.redx.com/products/expired-leads/