Dustin Sherlin, a 20-year real estate veteran and Realty One Group franchise owner, joins the REDX Podcast to share how he scaled from solo agent to brokerage leader using proven systems, follow-up strategies, and REDX lead tools.
Here's what you will discover...
How Dustin's structured systems turn leads into listings
Why follow-up is the secret to long-term success
The role of coaching and tech in building a scalable business
Jump to these topics:
🎙️ 01:00 Dustin’s 20-year real estate journey and market perspective
🏠 02:10 How he accidentally got into the business and never left
📞 03:00 Finding mentors and learning to lead generate effectively
📈 04:40 Why follow-up systems are critical for long-term success
🔁 07:20 How his lead gen evolved with tech and market shifts
🧠 09:50 Structure, consistency, and treating every lead equally
⏰ 13:30 Time-blocking for productivity and preventing burnout
🚀 18:00 Scaling from solo agent to franchise owner
🧩 21:30 Biggest lead gen struggles and advice for agents
📲 25:10 How REDX helped him dominate expireds and FSBOs
REACH DUSTIN SHERLIN
🔗 Website: https://www.rogexperts.com/
RESOURCES
🔗 REDX Prospecting Tools: https://www.redx.com/