In this episode of the REDX Podcast, host Curtis welcomes industry powerhouse Jay Kinder, former #1 Coldwell Banker agent worldwide and co-founder of Kinder Reese, to dive deep into the real estate marketing shift happening right now. Jay unpacks how agents can break free from overpriced lead systems, master efficiency in customer acquisition, and leverage AI-driven marketing to scale their business. If you’re tired of renting leads and ready to own your systems and results, this conversation will change the way you think about marketing forever.
Here’s what you will discover in this episode…
How to cut your lead acquisition costs by up to 90% using AI-powered targeting and messaging.
Why mastering marketing psychology—and understanding your audience’s emotions—is the key to conversion in 2025’s real estate market.
A proven path for agents to build a predictable, scalable, and high-margin business without being dependent on lead portals.
JUMP TO THESE TOPICS
00:50 – 💪 Jay’s Journey From Top Agent to Mentor of 8,000+ Agents
04:40 – 💸 Why Lead Costs Are Skyrocketing—and How It’s Killing Profit Margins
07:50 – 🧠 The AI Revolution: How Jay Uses ChatGPT to Slash Customer Acquisition Costs
10:30 – 🔊 The Coming Wave of AI Voice Conversations in Real Estate
13:20 – 📞 Why Expireds Are Still the Most Profitable Leads in Today’s Market
16:50 – 💬 How to Speak to Expireds’ True Emotion: Embarrassment, Not Anger
18:40 – 🎯 Building Hyper-Targeted Ads That Convert Using ChatGPT Avatars
23:00 – ⚙️ Efficiency and Scaling: How to Build Trust With Strangers at Scale
26:00 – 📈 Jay’s Advice for New Agents: Build Skills, Not Just Pipelines
29:00 – 🔁 The Power of Scripts, Consistency, and Following Proven Processes
REACH JAY
⚡️ Instagram: https://www.instagram.com/jaykinder82
⚡️ Facebook: https://www.facebook.com/jaykinderteam/
⚡️ Website: www.jaykinder.com
RESOURCES:
⚡️ REDX – https://www.redx.com