In this episode of The REDX Podcast, real estate veteran Lars Hedenborg helps agents regain control of their business in a changing market. Lars—known for his proven track record of scaling real estate teams and mentoring agents—shares how to shift from chaos and uncertainty to structure and predictable growth. Listeners will learn how to build sustainable lead generation levers that produce consistent income, freedom, and long-term stability in any market.
Here’s what you will discover in this episode…
You’ll learn why relying on paid leads and portals keeps agents trapped in a cycle of dependency—and how to break free with self-owned marketing systems.
You’ll discover the four most effective lead gen levers to generate predictable listings using expireds, FSBOs, databases, and geo-farming.
You’ll uncover the mindset shift required to transition from “grinding agent” to “business owner” with time and financial freedom.
JUMP TO THESE TOPICS
00:00 – 🎙 Setting the Stage: Why Agents Feel Out of Control in 2025
04:20 – 📉 The Broken Lead Industry: 1 Billion Leads Sold, 4 Million Deals Closed
06:30 – 💡 The Mindset Shift: Stop Renting Leads and Start Owning Your Systems
12:40 – 📘 Lessons from The E-Myth Revisited and Building a Real Business
17:00 – ✍️ Writing Your Vision: How to Define the Life and Business You Want
26:40 – ⚙️ Building Lead Gen Levers: The Four Pillars of a Predictable Business
33:50 – 📞 Expireds & FSBOs: Proven Systems for High-Conversion Listing Leads
36:50 – 🏡 Geo Farming & Community Marketing: Long-Term Leverage Strategies
39:40 – 🚫 Paid Leads & Crack Addictions: Why You Must Wean Off Third-Party Funnels
41:00 – ⏳ Playing the Long Game: Building a Business Worth Owning
REACH LARS
⚡️ Website: https://agentfreedomos.com
⚡️ Instagram: https://www.instagram.com/larshedenborg/?hl=en
⚡️ Facebook: https://www.facebook.com/lhedenborg/
RESOURCES:
⚡️Expired Leads: https://www.redx.com/products/expired-leads/
⚡️FSBO Leads: https://www.redx.com/products/fsbo-leads/