In this episode of The Content Spark, Helen breaks down the slightly scary-sounding concept of social media funnels into something practical and actually doable. She explains what a funnel is, why it matters, and how small business owners can start using this approach without getting overwhelmed by tech or jargon.

With her GLOW framework and signature humour, Helen shares why it’s important to gently lead your audience towards a next step – whether that’s a freebie, a conversation, or a paid offer.

You’ll learn:

• What a social media funnel actually is (in normal-person language)

• Why it doesn’t have to be complicated or automated

• Common mistakes people make when trying to sell

• How to create a simple funnel that fits your business

• Why having a lead magnet is more important than ever

• And how Helen uses her own Five Day Stories Challenge to gently sell with strategy

  
  

• 👉 Join the Five Day Instagram Stories Challenge – for just £15!

• 👉 Book a Content Power Hour – get personalised help planning your content strategy

Connect with Helen:

• Instagram: @heleninthedetail

• Screenshot this episode and tag me – I love seeing what resonates!

In this episode of The Content Spark, Helen is diving into the magical world of lead magnets – those free, valuable goodies that help you grow your email list while giving your audience a taste of your brilliance.

She explains what a lead magnet is, why it’s essential for every small business (especially if you’re relying on social media!), and how to create one your ideal client actually wants. Helen also shares her favourite tips for promoting your lead magnet on Instagram without sounding like a broken record – and reminds you why repeating yourself is never a bad thing in marketing.

Whether you’re just starting out or ready to grow your list like a pro, this episode is full of practical tips, relatable encouragement, and Helen’s usual tea-fuelled charm.

• A lead magnet is a free, helpful resource designed to grow your email list.

• It gives people a taste of what it’s like to work with you — and solves a small problem.

• Think checklists, guides, masterclasses, templates or challenges — short, sweet, and strategic.

• Always aim it at your ideal client and keep it genuinely helpful.

• Promote it regularly — not just once! Use Stories, posts, your bio and more.

• Repetition is your friend — no one sees everything the first time.

• Email lists are YOURS — social media isn’t. Having a list is your business safety net.

• Start small, ask your audience what they want, and get your freebie out into the world!

👉 Sign up for my FREE Instagram Confidence Call – we’ll chat through what you’re currently doing, see what can be done better, and explore whether my coaching programme The One Where You Learn Instagram is a good fit for you.

👉 Join my Five Day Instagram Stories Challenge (£20) – learn how brilliant Stories are for reach and engagement, and how to actually use them to support your business. No dancing or pointing required.

👉 Book a Content Power Hour – feeling stuck with your content or unsure what to post next? We’ll plan it all out together in just one hour.

📸 Tag me in your Stories @heleninthedetail if you enjoyed this episode
💬 Let’s chat on Instagram – @heleninthedetail

Key takeaways:Links and extras:Connect with me

In this episode of The Content Spark, Helen’s back after a little podcast pause, and she’s easing us all back into content creation with a super simple tip: post one thing. Just one. That’s all it takes to get going again.

Then it’s straight into today’s brilliant topic: testimonials and reviews, and why they’re absolute gold dust for your content. Helen shares how to ask for them (without the ick), how to use them (in ways that feel like you), and why they’re so powerful when it comes to building trust and converting those lurkers into loyal clients.

With loads of practical tips and a sprinkling of Geordie wisdom, this episode will have you proudly sharing your client love without feeling like you’re showing off.

• Why testimonials and reviews are a must-have, not a nice-to-have

• How to ask for them in a non-cringe way (even if you’re shy!)

• Helen’s own system for collecting feedback that actually works

• How to use them in your content without sounding boastful

• Why your clients’ words are better than marketing jargon

• Creative ways to share reviews across different formats

• The one thing you should never do with a great testimonial

• Why repurposing feedback into content is storytelling, not bragging

• A little pep talk for when you’re feeling awkward about sharing

• Helen’s famous “shy bairns get nowt” wisdom and what it means in business

→ Book a FREE Instagram Confidence Call
We’ll chat through what you’re currently doing, see what could be working better, and whether my coaching programme The One Where You Learn Instagram is the right fit for you.

→ Join my Five Day Instagram Stories Challenge – just £20
Learn how Stories can boost your reach, connection, and confidence — all in bite-sized daily emails with actionable prompts. If you love a set of instructions, this challenge is so for you.

→ Book a Content Power Hour
Need a burst of inspiration or a plan to get unstuck? Book an hour with me and we’ll sort your socials together – strategy, ideas, and your next steps.

📱 Tag me in your stories: @heleninthedetail
💬 DM me or follow along on Instagram: www.instagram.com/heleninthedetail

In this episode:💬 Useful links and extras🔗 Connect with me

In this episode of The Content Spark podcast, Helen shares how to create social media content that leads to sales without feeling sleazy, awkward or over the top. Because yes, you can sell and still sound like a human.

You’ll hear Helen’s tried-and-tested approach to writing sales content that feels natural and strategic, not salesy. She also shares the biggest mistake small business owners make (spoiler: not selling at all!) and why Stories are her favourite place to sell gently and effectively.

• Sales content doesn’t have to be cheesy

• Selling is just another content format with a different goal

• Stories are a great place to sell softly to a warm audience

• Any post can be a sales post if it includes a clear CTA

• Consistency is more important than volume

• Repetition is essential — people need reminders

• Content builds relationships, and relationships drive sales

• You need to plan to sell — not just hope people figure it out

• Objection-handling and social proof make sales content stronger

• There’s no shame in showing up and inviting people to buy from you

Sign up for my FREE Instagram Confidence Call – we’ll chat through what you’re currently doing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is a good fit for you.

Join in with my Five Day Instagram Stories Challenge for only £20 – learn how brilliant Stories are for your reach and engagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you!

Need one of my content power hours? Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!

Connect with me
If you've enjoyed this episode, take a screenshot and tag me in your stories @heleninthedetail
I would love to hear from you — follow me on Instagram and we can chat in the DMs!

In this episode of The Content Spark podcast, Helen shares how to increase your Instagram visibility without relying on hashtags. With Instagram changing the way content is discovered, Helen walks you through what’s actually working in 2025 — from optimising your bio for search to creating Reels that reach new people, to engaging like a real human (because you are one).

Packed with practical tips and encouragement, this episode is a must-listen for small business owners who want to grow their reach organically — and without the overwhelm.

• Hashtags aren’t dead, but they’re no longer the main way to get found

• Optimising your name, bio and captions with keywords boosts your chances of discovery

• Reels are still the fastest way to reach non-followers

• Saveable, shareable posts perform better in the algorithm

• Collaborating with other creators can double your visibility

• Authentic engagement helps Instagram show your posts to more people

• Consistency beats perfection

• The algorithm loves original, creative content

• You don’t need to go viral — you just need to show up helpfully

• Organic growth is absolutely still possible

Sign up for my FREE Instagram Confidence Call – we’ll chat through what you’re currently doing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is a good fit for you.

Join in with my Five Day Instagram Stories Challenge for only £20 – learn how brilliant Stories are for your reach and engagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you!

Need one of my content power hours? Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!

Connect with me
If you've enjoyed this episode, take a screenshot and tag me in your stories @heleninthedetail
I would love to hear from you — follow me on Instagram and we can chat in the DMs!

In this episode of the Content Spark podcast, Helen shares how to overcome the fear of showing up on camera and why doing so can be a powerful move for your small business. She gives practical, no-fluff advice for building confidence on video — whether you're filming Reels, popping up in Stories, or nervously eyeing your first Instagram Live. From comfort-blanket lip balm to blocking the odd judgy lurker, Helen covers it all with her usual wit and wisdom.

You'll walk away with ideas you can try today to help you get visible, feel braver and start building real trust with your audience.

• Stories are a safe and simple place to practise showing your face on socials

• You don’t need a full production setup — just a little light and a tripod (or books!)

• Blocking specific people can help reduce nerves and protect your confidence

• Reframing Lives as a friendly chat (not a scary performance) makes them feel easier

• Tools like Edits and teleprompters can be a real confidence-booster

• You don’t have to love it — you just need to do it

• Success doesn’t mean going viral — it’s about showing up and helping someone

• Simple tricks like Post-it notes or photos of cheerleaders can keep you focused

• Being on camera speeds up the know-like-trust process

• Just one person helped = a successful post

Sign up for my FREE Instagram Confidence Call – we’ll chat through what you’re currently doing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is a good fit for you.

Join in with my Five Day Instagram Stories Challenge for only £20 – learn how brilliant Stories are for your reach and engagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you!

Need one of my content power hours? Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!

Connect with me
If you've enjoyed this episode take a screenshot and tag me in your stories @heleninthedetail
I would love to hear from you so why not follow me on www.instagram.com/heleninthedetail and we can chat in DMs!

In this episode, Helen discusses the importance and benefits of collaborating with other businesses on social media, particularly for small businesses. She shares practical tips and various formats for collaboration, such as Instagram reels, giveaways, and live sessions. Helen also addresses common fears about reaching out for collaborations and provides strategies for ensuring successful partnerships. The conversation emphasizes the value of genuine connections and co-created content to enhance audience engagement and growth.

• Collaboration can alleviate the loneliness of working solo.
• Finding the right collaboration partner is crucial for success.
• Good collaborations enhance both brands involved.
• Instagram reels can effectively double your audience reach.
• Giveaways remain a powerful marketing tool.
• Instagram Lives foster engagement and community.
• Co-creating content can lead to increased visibility.
• Building relationships before collaboration is essential.
• Clear communication about goals is key to successful partnerships.
• Collaborations should focus on providing value to the audience.

Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you.

Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagementand why you should be using them for your business. If you love a set ofinstructions, this challenge is for you!

Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your businessand plan out some content ideas to get you unstuck. The hour is yours

to do with what you will!

Here’s your link to download my ⁠ContentVault Starter Kit⁠ to make a start on creatingyour own game-changing content vault for your business.

Download my FREE guide to help you create content without

the stress:

⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me

in your stories @heleninthedetail

I would love to hear from you so why not follow me on

www.instagram.com/heleninthedetail and we can chat in DMs!

In this episode, Helen discusses the importance of SEO for social media, particularly on Instagram. She explains how social platforms are evolving to behave like search engines, emphasizing the need for keyword-rich content. Helen provides practical tips for integrating keywords into various aspects of Instagram, including bios, captions, and hashtags, to enhance visibility and reach the right audience. She encourages listeners to make small, strategic changes to their content to improve their online presence and engagement.

• SEO helps platforms understand what your content is about.
• Instagram is increasingly used as a search engine.
• Content must be keyword rich to be found.
• Clear and strategic captions are essential.
• Use keywords in your bio and handle for better searchability.
• On-screen text in Reels aids in SEO and accessibility.
• Alt text is important for both SEO and accessibility.
• Utilize the Instagram search bar for keyword ideas.
• Hashtags remain relevant for content discovery.
• Regularly update your bio and keywords for relevance.

Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you.

Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagementand why you should be using them for your business. If you love a set ofinstructions, this challenge is for you!

Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your businessand plan out some content ideas to get you unstuck. The hour is yours

to do with what you will!

Here’s your link to download my ⁠ContentVault Starter Kit⁠ to make a start on creatingyour own game-changing content vault for your business.

Download my FREE guide to help you create content without

the stress:

⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me

in your stories @heleninthedetail

I would love to hear from you so why not follow me on

www.instagram.com/heleninthedetail and we can chat in DMs!

In this episode of the Content Spark podcast, Helen discusses the challenges of creating content confidently in the face of negative comments and online trolling. She provides practical advice on how to handle uncomfortable comments, protect your mental well-being, and build a supportive social media strategy that aligns with your business goals. Helen emphasizes the importance of focusing on positive engagement and not letting negativity deter you from sharing your voice online.

• Creating content can feel daunting, but confidence is key.
• Negative comments can be managed by hiding or blocking.
• It's important to protect your mental health online.
• Most audience members are supportive, even if silent.
• Don't engage in public arguments; it's rarely productive.
• Use social media tools to block or report negativity.
• Take breaks to maintain your confidence and perspective.
• Focus on building a strategy that works for you.
• Consider professional support for social media confidence.
• You have the right to express yourself without fear.

Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you.

Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagementand why you should be using them for your business. If you love a set ofinstructions, this challenge is for you!

Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your businessand plan out some content ideas to get you unstuck. The hour is yours

to do with what you will!

Here’s your link to download my ⁠ContentVault Starter Kit⁠ to make a start on creatingyour own game-changing content vault for your business.

Download my FREE guide to help you create content without

the stress:

⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me

in your stories @heleninthedetail

I would love to hear from you so why not follow me on

www.instagram.com/heleninthedetail and we can chat in DMs!

In this episode of the Content Spark podcast, Helen discusses the importance of finding and using your unique voice in content creation. She emphasizes that tone of voice is not just about how you sound, but also about how you deliver your message. Authenticity and consistency in your tone help build trust with your audience, making them feel connected to you even before they meet you in person. Helen provides practical tips for developing your voice and highlights the significance of standing out in a crowded marketplace by being true to yourself.

• Your tone of voice is crucial in content creation.
• Authenticity helps build trust with your audience.
• Consistency in your tone makes you memorable.
• Your unique voice should reflect who you are.
• Practice speaking naturally to develop confidence.
• Don't be afraid to show your real self online.
• Your voice can help you stand out from competitors.
• Narrowing your focus can attract the right audience.
• Your tone of voice is part of your niche.
• Being yourself consistently helps connect with your audience.

Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you.

Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagementand why you should be using them for your business. If you love a set ofinstructions, this challenge is for you!

Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your businessand plan out some content ideas to get you unstuck. The hour is yours

to do with what you will!

Here’s your link to download my ⁠ContentVault Starter Kit⁠ to make a start on creatingyour own game-changing content vault for your business.

Download my FREE guide to help you create content without

the stress:

⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me

in your stories @heleninthedetail

I would love to hear from you so why not follow me on

www.instagram.com/heleninthedetail and we can chat in DMs!

In this episode of the Content Spark podcast, Helen discusses the importance of using feedback to shape content strategies for business owners. She emphasises that feedback can come in various forms, not just formal surveys, and highlights the significance of interpreting this feedback to create content that resonates with the audience. Helen provides practical tips on gathering feedback, analysing it, and using it to inform content decisions. She also addresses how to handle unexpected feedback and encourages listeners to view feedback as a valuable tool for improvement.

• Feedback is not just formal; it includes comments and reactions.
• Silence can be a form of feedback indicating content needs improvement.
• Gather feedback in one place for better analysis.
• Use feedback to identify patterns in audience engagement.
• Testing different content formats is essential for success.
• Don't take negative feedback personally; use it to improve.
• Engage with your audience to gather informal feedback.
• Repurpose successful content ideas across different formats.
• Feedback helps in creating content that resonates with the audience.
• Regularly audit your content strategy based on audience feedback.

Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you.

Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagementand why you should be using them for your business. If you love a set ofinstructions, this challenge is for you!

Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your businessand plan out some content ideas to get you unstuck. The hour is yours

to do with what you will!

Here’s your link to download my ⁠ContentVault Starter Kit⁠ to make a start on creatingyour own game-changing content vault for your business.

Download my FREE guide to help you create content without

the stress:

⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me

in your stories @heleninthedetail

I would love to hear from you so why not follow me on

www.instagram.com/heleninthedetail and we can chat in DMs!

In this episode of the Content Spark podcast, Helen discusses the essential elements of building a loyal community on social media. She emphasises the importance of genuine engagement, visibility, and creating trust with your audience. Helen shares practical strategies for content creation, encouraging interaction, and the long-term commitment required to foster a supportive community. The episode is filled with actionable insights for business owners looking to enhance their social media presence and connect with their audience authentically.

• Building a loyal community means creating trust and relationships.
• Visibility is key; show your face to connect with your audience.
• Engagement should be genuine, not superficial.
• Ask real questions to foster interaction.
• Use DMs for private conversations and deeper connections.
• Consistency is crucial for building trust with your audience.
• Every post should have a clear objective to guide content strategy.
• Learn from past content performance to improve future posts.
• Encourage interaction with simple and clear calls to action.
• Building a community is a long-term commitment that pays off.

Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you.

Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagementand why you should be using them for your business. If you love a set ofinstructions, this challenge is for you!

Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your businessand plan out some content ideas to get you unstuck. The hour is yours

to do with what you will!

Here’s your link to download my ⁠ContentVault Starter Kit⁠ to make a start on creatingyour own game-changing content vault for your business.

Download my FREE guide to help you create content without

the stress:

⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me

in your stories @heleninthedetail

I would love to hear from you so why not follow me on

www.instagram.com/heleninthedetail and we can chat in DMs!

In this episode, Helen discusses the importance of content repurposing as a key strategy for business owners looking to enhance their online presence and connect with their audience. She emphasizes that repurposing allows for efficient content management, enabling creators to maximise their existing content without the need for constant new ideas. Helen shares her personal strategies for repurposing content across various platforms and formats, providing practical tips for beginners to start their own repurposing journey. The episode concludes with a call to action for listeners to consider how they can implement these strategies in their own content creation efforts.takeaways

• Repurposing is essential for effective content strategy.
• Audiences need to hear messages multiple times.
• Using analytics helps identify top-performing content.
• Repurposing can save time and reduce stress.
• Content can be reformatted into various types.
• Consistency in messaging across platforms is key.
• Repurposing is not lazy; it's strategic and smart.
• Engagement metrics can guide content repurposing.
• Using tools like ChatGPT can streamline content creation.
• Repurposing helps maintain a cohesive brand presence.

Sign up for my ⁠FREE Instagram Confidence Call⁠ – we’ll chat through what you’re currently doing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is a good fit for you.

Join in with my ⁠⁠Five Day Instagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you!

Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!

Here’s your link to download my ⁠Content Vault Starter Kit⁠ to make a start on creating your own game-changing content vault for your business.

Download my FREE guide to help you create content without the stress: ⁠⁠⁠Your first content vault - ten posts in ten minutes - download it here!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me in your stories @heleninthedetail

I would love to hear from you so why not follow me on www.instagram.com/heleninthedetail and we can chat in DMs!

In this episode of the Content Spark podcast, Helen discusses the importance of understanding analytics in content creation. She emphasizes that analytics are not just numbers but clues that can guide content strategy. Helen shares insights on how to interpret different metrics based on specific goals, the significance of context in understanding data, and practical tips for navigating Instagram's professional dashboard. The episode encourages listeners to approach analytics with curiosity and to use insights to enhance their content creation process.

• Understanding analytics is crucial for effective content creation.
• Metrics should be viewed as clues, not strict rules.
• Different metrics serve different purposes based on goals.
• Engagement metrics like comments and shares are vital for nurturing audiences.
• Visibility metrics help in growing the audience.
• The professional dashboard provides a user-friendly overview of analytics.
• Regularly checking analytics can inform content strategy.
• It's important to analyse both successful and unsuccessful posts.
• Curiosity should drive the exploration of analytics.
• Content creation is more of an art than a science

Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you.

Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and

engagement and why you should be using them for yourbusiness. If you love a

set of instructions, this challenge is for you!

Need one of my ⁠content power hours⁠?

Great! We can chat about all things content or get reallyspecific to your

business and plan out some content ideas to get you unstuck.The hour is yours

to do with what you will!

Here’s your link to download my ⁠ContentVault Starter Kit⁠

to make a start on creating your own game-changing contentvault for your

business.

Download my FREE guide to help you create content without

the stress:

⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me

in your stories @heleninthedetail

I would love to hear from you so why not follow me on

www.instagram.com/heleninthedetail and we can chat in DMs

In this episode of the Content Spark podcast, Helen discusses the art of storytelling on social media, emphasizing the importance of authenticity and connection. She explores various types of stories that resonate with audiences, such as client success stories and personal moments, and provides practical tips on how to share these stories effectively. Helen also highlights different formats and hooks for storytelling, encouraging listeners to embrace their unique narratives and engage with their audience in a relatable way.takeaways

• Storytelling is about showing, not selling.
• People want to see the human behind the business.
• Client success stories are powerful social proof.
• Behind-the-scenes content builds trust and connection.
• Everyday moments can become relatable stories.
• Use simple formats to make storytelling easy.
• Hooks are essential for capturing attention.
• Instagram Stories are a safe space for storytelling.
• You don't need a marketing degree to share your story.
• Connection is what makes social media social.

Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you.

Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and

engagement and why you should be using them for yourbusiness. If you love a

set of instructions, this challenge is for you!

Need one of my ⁠content power hours⁠?

Great! We can chat about all things content or get reallyspecific to your

business and plan out some content ideas to get you unstuck.The hour is yours

to do with what you will!

Here’s your link to download my ⁠ContentVault Starter Kit⁠

to make a start on creating your own game-changing contentvault for your

business.

Download my FREE guide to help you create content without

the stress:

⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me

in your stories @heleninthedetail

I would love to hear from you so why not follow me on

www.instagram.com/heleninthedetail and we can chat in DMs!

In this episode of the Content Spark Podcast, Helen discusses the significance of creating value-packed content without the fear of giving too much away. She emphasises that sharing useful information builds trust and credibility with potential clients. Helen also highlights the importance of repurposing content to maximize its reach and effectiveness. She reassures listeners that sharing knowledge is a smart business strategy and encourages them to overcome their fears of posting valuable tips and insights.

Sign up for my ⁠FREE Instagram Confidence Call⁠ – we’ll chat through what you’re currently doing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is a good fit for you.

 Join in with my ⁠⁠Five Day Instagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and

engagement and why you should be using them for yourbusiness. If you love a set of instructions, this challenge is for you!

Need one of my ⁠content power hours⁠?

Great! We can chat about all things content or get reallyspecific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!

Here’s your link to download my ⁠Content Vault Starter Kit to make a start on creating your own game-changing contentvault for your business.

Download my FREE guide to help you create content without

the stress:

⁠⁠⁠Your first content vault - ten posts in ten minutes - download it here!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me

in your stories @heleninthedetail I would love to hear from you so why not follow me on

www.instagram.com/heleninthedetail and we can chat in DMs!

In this episode of the Content Spark podcast, Helen introduces her new coaching program, 'The One Where You Learn Instagram,' designed to help small business owners navigate Instagram confidently. She discusses the importance of Instagram for visibility and connection, identifies common struggles faced by users, and outlines the unique features of her program, including personalized coaching and support. Helen invites listeners to join her program and emphasizes the transformative potential of Instagram when approached with the right strategy.

• The One Where You Learn Instagram is a new coaching program.
• Instagram is a powerful tool for small businesses.
• The program is designed for service-based business owners.
• Many struggle with posting consistently on Instagram.
• Confidence in using Instagram can be built with support.
• The program offers personalized coaching and content strategies.
• Participants will create a custom content vault.
• The program is tailored to individual business needs.
• Helen emphasises the importance of being authentic on social media.
• Engagement on Instagram can improve with the right approach.

Sign up for my FREE Instagram Confidence Call – we’ll chat through what you’re currently doing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is a good fit for you.

Join in with my ⁠Five Day Instagram Stories challenge⁠ for only £120 - learn how brilliant Stories are for your reach andengagement and why you should be using them for your business. If you love aset of instructions, this challenge is for you!

Need one of my content power hours?Great! We can chat about all things content or get really specific to yourbusiness and plan out some content ideas to get you unstuck. The hour is yoursto do with what you will!

Here’s your link to download my Content Vault Starter Kitto make a start on creating your own game-changing content vault for yourbusiness.
 

Download my FREE guide to help you create content withoutthe stress:

⁠⁠Your first content vault - ten posts in ten minutes - download it here!⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag mein your stories @heleninthedetail

I would love to hear from you so why not follow me onwww.instagram.com/heleninthedetail and we can chat in DMs!

In this episode of the Content Spark podcast, Helen discusses the concept of authenticity in the context of social media and personal branding. She explores the pressures of being authentic, the exhaustion it can cause, and the importance of setting boundaries to protect one's energy. Helen provides practical tips for engaging authentically without feeling drained, emphasizing the need for self-care and consistency in online presence.

• Authenticity doesn't mean oversharing every detail of your life.
• Being visible regularly can be exhausting if not managed well.
• Setting boundaries is essential to protect your energy.
• You can enjoy personal moments without turning them into content.
• Batch content creation for times when you feel energised.
• Share lessons from experiences after processing them.
• Use your own voice instead of a professional facade.
• Take breaks to recharge and avoid burnout.
• Your audience values genuineness over perfection.
• You can be visible without being available 24/7.

Join in with my ⁠Five Day Instagram Stories challenge⁠ for only £20 - learn how brilliant Stories are for your reach andengagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you!

Need one of my content power hours?Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!

Here’s your link to download my Content Vault Starter Kitto make a start on creating your own game-changing content vault for your business.

If you’re struggling to stay consistent on social media, download my free checklist and nail showing up on the regular!

Feeling overwhelmed by Instagram – my new, free guide, Instagram 101 – the ultimate checklist to avoid rookie mistakes, is the perfect solution! Click the linkto download it!

Download my FREE guide to help you create content withoutthe stress:

⁠⁠Your first content vault - ten posts in ten minutes - download it here!⁠⁠

Sign up for my weekly newsletter packed with lots of lush tips about social media for your business

Connect with me

If you've enjoyed this episode take a screenshot and tag mein your stories @heleninthedetail

I would love to hear from you so why not follow me onwww.instagram.com/heleninthedetail and we can chat in DMs!

In this episode, Helen discusses the power of long form content as a tool for enhancing social media presence. She emphasizes how repurposing content can save time and maintain consistency across platforms. Helen provides practical tips for transforming long form content into engaging social media posts, ensuring that audiences remain connected and informed. The conversation concludes with a call to action for listeners to leverage their existing content for greater visibility.

• Long form content is a shortcut to social media consistency.
• Repurposing content saves time and reduces stress.
• Each key insight from long form content can become a social media post.
• Use headings from long form content as standalone post ideas.
• Engage your audience with polls based on FAQs.
• Summarize long form content in reels or stories.
• Drive traffic back to original content with teaser posts.
• Repetition of messages across formats is beneficial.
• Different formats cater to different audience preferences.
• Consistency positions you as a go-to expert in your field.

Join in with my ⁠Five Day Instagram Stories challenge⁠ for only £10 - learn how brilliant Stories are for your reach andengagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you!

Need one of my content power hours?Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!

Here’s your link to download my Content Vault Starter Kitto make a start on creating your own game-changing content vault for your business.
If you’re struggling to stay consistent on social media, download my free checklist and nail showing up on the regular!
Feeling overwhelmed by Instagram – my new, free guide, Instagram 101 – the ultimate checklist to avoid rookie mistakes, is the perfect solution! Click the link to download it!

Download my FREE guide to help you create content withoutthe stress:

⁠⁠Your first content vault - ten posts in ten minutes - download it here!⁠⁠

Sign up for my weekly newsletterpacked with lots of lush tips about social media for your business

Connect with me

If you've enjoyed this episode take a screenshot and tag mein your stories @heleninthedetail

I would love to hear from you so why not follow me onwww.instagram.com/heleninthedetail and we can chat in DMs!

In this episode, Helen discusses the common challenges faced by content creators, particularly during times of burnout or creative slumps. She shares practical tips for generating content ideas, emphasizes the importance of mindset, and encourages listeners to repurpose existing content. Additionally, she offers resources such as content power hours and content vaults to help business owners overcome their content creation hurdles.

• Content slumps are normal and happen to everyone.
• Burnout and pressure to be original can hinder creativity.
• Repetition in content is necessary for audience engagement.
• Review past posts to find inspiration for new content.
• Engage with your audience to discover their content needs.
• A content vault can streamline the content creation process.
• Sharing personal stories can enhance audience connection.
• Repurposing content is an effective strategy, not cheating.
• Consistency in posting is more important than perfection.
• Taking small steps can help regain creative momentum.

Join in with my ⁠Five Day Instagram Stories challenge⁠ for only £10 - learn how brilliant Stories are for your reach andengagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you!

Need one of my content power hours?Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!

Here’s your link to download my Content Vault Starter Kitto make a start on creating your own game-changing content vault for your business.
If you’re struggling to stay consistent on social media, download my free checklist and nail showing up on the regular!
Feeling overwhelmed by Instagram – my new, free guide, Instagram 101 – the ultimate checklist to avoid rookie mistakes, is the perfect solution! Click the link to download it!

Download my FREE guide to help you create content withoutthe stress:

⁠⁠Your first content vault - ten posts in ten minutes - download it here!⁠⁠
Sign up for my weekly newsletter packed with lots of lush tips about social media for your business

Connect with me

If you've enjoyed this episode take a screenshot and tag mein your stories @heleninthedetail

I would love to hear from you so why not follow me onwww.instagram.com/heleninthedetail and we can chat in DMs!