In this episode, Helen discusses the importance of SEO for social media, particularly on Instagram. She explains how social platforms are evolving to behave like search engines, emphasizing the need for keyword-rich content. Helen provides practical tips for integrating keywords into various aspects of Instagram, including bios, captions, and hashtags, to enhance visibility and reach the right audience. She encourages listeners to make small, strategic changes to their content to improve their online presence and engagement.

• SEO helps platforms understand what your content is about.
• Instagram is increasingly used as a search engine.
• Content must be keyword rich to be found.
• Clear and strategic captions are essential.
• Use keywords in your bio and handle for better searchability.
• On-screen text in Reels aids in SEO and accessibility.
• Alt text is important for both SEO and accessibility.
• Utilize the Instagram search bar for keyword ideas.
• Hashtags remain relevant for content discovery.
• Regularly update your bio and keywords for relevance.

Sign up for my ⁠FREE InstagramConfidence Call⁠ – we’ll chat through what you’re currentlydoing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is agood fit for you.

Join in with my ⁠⁠Five DayInstagram Stories challenge⁠⁠ for only £20 - learn how brilliant Stories are for your reach and engagementand why you should be using them for your business. If you love a set ofinstructions, this challenge is for you!

Need one of my ⁠content power hours⁠?Great! We can chat about all things content or get really specific to your businessand plan out some content ideas to get you unstuck. The hour is yours

to do with what you will!

Here’s your link to download my ⁠ContentVault Starter Kit⁠ to make a start on creatingyour own game-changing content vault for your business.

Download my FREE guide to help you create content without

the stress:

⁠⁠⁠Your first content vault -ten posts in ten minutes - download ithere!⁠⁠⁠

Connect with me

If you've enjoyed this episode take a screenshot and tag me

in your stories @heleninthedetail

I would love to hear from you so why not follow me on

www.instagram.com/heleninthedetail and we can chat in DMs!