In this episode of the Content Spark podcast, Helen discusses the art of storytelling on social media, emphasizing the importance of authenticity and connection. She explores various types of stories that resonate with audiences, such as client success stories and personal moments, and provides practical tips on how to share these stories effectively. Helen also highlights different formats and hooks for storytelling, encouraging listeners to embrace their unique narratives and engage with their audience in a relatable way.takeaways

• Storytelling is about showing, not selling.
• People want to see the human behind the business.
• Client success stories are powerful social proof.
• Behind-the-scenes content builds trust and connection.
• Everyday moments can become relatable stories.
• Use simple formats to make storytelling easy.
• Hooks are essential for capturing attention.
• Instagram Stories are a safe space for storytelling.
• You don't need a marketing degree to share your story.
• Connection is what makes social media social.

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